If I was down to my last dollar, I'd spend it on public relations.
- Bill Gates
A lightweight, by definition, is a man who cannot assert his authority over the national press, cannot manipulate reporters, cannot finesse questions, prevent leaks or command a professional public relations operation.
- Unknown
All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway.
- Harry S Truman
I narrow-mindedly outlawed the word 'unique'. Practically every press release contains it. Practically nothing ever is.
- Fred M. Hechinger
Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms
- Alan Harrington
Some are born great, some achieve greatness, and some hire public relations officers.
- Daniel J. Boorstin
The history of PR is... a history of a battle for what is reality and how people will see and understand reality.
- Stuart Ewen
The world would be a better place without spin doctors
- Bernard Ingham
We should put the spin doctors in the spin clinics, where they can meet other spin patients and be treated by spin consultants. Then the rest of us can get on with the proper democratic process.
- Tony Benn MP
Spin doctoring is, a package of trickery, economies with the truth, manipulation of public credulity, bullying of journalists and favouritism.
- Melanie Phillips
Spin doctors are: professional political strategists, able on behalf of their clients to manipulate the media - planting a story here, a rumour there, a tip-off somewhere else - so that any piece of news is tailored to show them in the best possible light.
- Michael Shea
Public relations is about reputation - the result of what you do, what you say and what others say about you... Public relations practice is the discipline which looks after reputation with the aim of earning understanding and support and influencing opinion and behaviour.
- Institute of Public Relations
PR is Performance Recognition.
- Douglas Smith
Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
- Institute of Public Relations
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
- Cutlip, Centre and Broom
We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics, and to contribute to informed debate on issues in society.
- Grunig
tho¡ifahs® g£oaš
Partnering with clients and paves for a win - win situation

Clients by sectors