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PR pioneer - Leading PR agency in chennai

Carl Robert Byoir: Meet a great PR pioneer

Carl Robert Byoir (1886 – 1957) founded and managed Carl Byoir & Associates , one of the world’s largest public relations firms in 1930. He started his career quite young; he was just in his teens, a fourteen-year old when he started as a reporter for The Des Moines Register. He was quite good at […]
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Public relations Agency chennai

The Art Of Relationship Building

How to network? Good PR ultimately boils down to having great networking and communication skills. Whether you are working at a PR agency or are looking for some coverage for your brand, networking skills are a must. For some networking skills come naturally while others may have to work at it harder. Whether you are […]
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Edelman - PR agency in chennai

Daniel J. Edelman: The icon behind Edelman

Daniel J. Edelman popularly known as Dan Edelman is one of the biggest pioneers in the PR industry. He was the founder and chairman of one of the largest public relations firms in the world – Edelman. This iconic firm had humble beginnings in a small office at Chicago in 1952. However, it grew into […]
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Creativity in Public relations

HOW CREATIVITY PLAYS A CRITICAL PART FOR PR SUCCESS?

PR is all about fresh ideas and innovation to catch the attention of your target. Tried and tested PR activities may work but to get that extra boost, it’s creativity that pushes the surge in reach. In today’s world of media clutter, you need powerful creative ideas to reach your target. Now wonder PR firms […]
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good PR agency in chennai

WHAT MAKES A GOOD PR AGENCY?

This is a question that rolls around client minds while deciding on the PR agency. After all, as a client you trust your most precious possession, your brand to the PR agency. Here are some things to look out for while making your choice. Check out the presentation The presentation that a PR agency makes […]
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Founder of Modern PR - Best PR agency in chennai

MEET IVY L. LEE – THE FOUNDER OF MODERN PR

When you talk about PR greats, you just can’t afford to ignore Ivy L. Lee. He is known as the Founder of Modern Public Relations. While studying at Princeton University he made some contributions to the in-house newspaper. This gained him a lot of appreciation and he also picked up fine skills in writing and […]
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target millenials through PR

HOW TO TARGET MILLENNIALS THROUGH PR

Everyone is talking about millenials. Who are they? They are the generations born between 1980 to 2000. India is leading the world in the number of milennials. They not only make up a major chunk of the workforce, they also have a great deal of consumer power in their hands and this is what makes […]
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Public Relations company in chennai - PR calendar

5 TOP REASONS TO HAVE A PR CALENDAR

The world is getting more and more competitive and brands are fighting for limited editorial and media space. How do you squeeze your brand into the news? This question is the base around which every PR activity is centered. However, every question has an answer and here we go. One of the best tools that […]
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