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PR FOR START-UPS

Start-ups are the name of the game today! Even 20-somethings are no longer in search of their perfect job, they are keen to turn entrepreneurs. They have brilliant ideas but transforming these ideas into big businesses needs good PR. With the financial landscape of India changing and people being more open to innovation and new […]
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Disruptive PR

USE DISRUPTIVE PR TO DELIVER DRAMATIC RESULTS!

Disruptive communication is the new buzzword around and it’s taking the PR world by storm too. Large established brands tend to settle into a comfort zone without doing anything that’s too innovative. Smaller ones try to ‘Copy’ the success of these big brands hoping it will make them successful too. However, whether it’s a start-up […]
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PRINT IS NOT DYING, IT’S CHANGING AVATAR!

PRINT IS NOT DYING, IT’S CHANGING AVATAR!

For years, there has been talk about how the future of print is at stake. The naysayers have been calling it a dying medium. However, we beg to differ, print today has changed, rather transformed to accommodate the tastes of the new breed of readers. The style for one has changed. Instead of verbose, content […]
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HOW TECHNOLOGY HAS TRANSFORMED PR

In every sphere, technology has been a game changer and PR is no exception. Firstly, the whole process of dissemination of information is changing. Emails are still the preferred mode of communication when it comes to press releases and briefs. However, with today being a generation on the go, information such as videos, images and […]
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Advertising vs Public relations

ADVERTISING VERSUS PUBLIC RELATIONS

Though Advertising is one form of Public Relations exercise, today, advertising is seen as an independent and vibrant discipline as most corporate houses give a great deal of attention to advertising. The instant visual impact it creates, outreach across different strata of the society beyond language, age and literacy barriers, and the inherent brand recall […]
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want to be a PR specialist

WANT TO BE A SUCCESSFUL PR SPECIALIST?

As we all know, the proverb `Practice makes perfect’ holds good for Public relations too. PR agencies have to constantly ‘exercise’ basic PR skills in order to be successful. The basic PR skills a PR specialist needs are excellent writing and verbal communication abilities. Over and above, a PR specialist also must know to work […]
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catalystpr

WHAT IS PR?

Public relations is a low cost, potent marketing tool for individuals, groups, organizations, corporates or anybody who have the need to communicate their presence, profile, projects, products and services  to the public, especially the target audience, to benefit from each other. Suitable to the specific need, expected outreach and timeframe, any appropriate strategies such as […]
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service club event in the media headlines

7 Super Smart Ways To Keep Social Service Organisation Events In The Media Headlines

Social service organisations such as Rotary International, Lions Club, Junior Chambers, Round Tables, across the globe are highly active organizations that not only facilitates the meeting of individuals across the spectrum for life but has contributed in myriad ways for the betterment of society through projects that range from health care, education, drinking water, environment […]
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