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How important is a PR advisor for your company?

How important is a PR advisor for your company?

Establishing a good connection with people be it, customers, stakeholders or media is very important for any corporate house. Many tend to concentrate more on the running of their business and less on what to showcase to the public at large including the media. With social media playing a crucial role in any business today, […]
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PR consultant chennai

Tips to new PR professionals

PR professionals – the bridge between an organization and the world that’s outside its boundaries. That’s how important you are. Being the set piece in this chess board, you are always followed by people along with their questions which makes you realize the responsibility you hold to answer them accordingly. Balancing people can be one […]
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Six Tips To Pitch Your Writing To Editors

Six Tips To Pitch Your Writing To Editors

Getting to see their client’s story being published in the front page of a newspaper or a magazine as a cover story is an achievement equal to climbing the Himalayas and this is possible if you follow a systematic approach and reach out to the editors at the right time. Here are a few tips […]
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To write an effective Press release

Tips for writing an effective press release

There are so many ways to write a press release. So many tips, so many do’s and don’ts that can confuse even an industry veteran. In my experience of 20 plus years, reading a press release of a journalist and writing one for a journalist later in my life, I have these points to offer: […]
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prevent a crisis from escalating

How to prevent a crisis from escalating

It is believed that there is a crisis unfolding every single day somewhere in the world. Crisis management is an activity we hope we will never need and yet like the fire extinguishers in every nook and corner of an office, a ready to use crisis plan needs to be in place during an emergency. […]
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Reach out to journalists - PR agency in chennai

Easy ways to connect and engage with Journalists

We have always been in awe of journalists like doctors and lawyers and detectives, they hold a position that is beyond reach and comprehension at least in the pre-social media days. Today, the world has shrunk drastically, communication wise (not earth mass) and it is easier to reach out to Journalists, share your ideas, stories, […]
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thought leadership - PR agency in chennai

Be a thought leader and let the media follow you!

When you become a thought leader, you don’t have to really go around seeking publicity, the media will make a beeline to meet you and seek your views. However, becoming a thought leader is not that simple, it’s something that calls for a well-planned and executed strategy. Working on it with a passion and integrity […]
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Video PR - Best PR agency in chennai

Why you should try video PR?

It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live video streaming content and the feeling of watching news unfold with your own eyes can’t be matched by print. After print, people were talking about the digital wave but now […]
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PR trends for 2022

PR Trends for 2022

As the year draws to a close, here’s what’s in store for PR in 2022. Here’s a peek at what will shape PR strategy in a big way. It’s always good to foresee the future and be prepared to grab opportunities. Paid news and the rise of AI In recent times, there has been a […]
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