admin, Author at Catalyst PR

07 Jan 22

Tips to new PR professionals

PR professionals – the bridge between an organization and the world that’s outside its boundaries. That’s how important you are. Being the set piece in this chess board, you are always followed by people along with their questions which makes you realize the responsibility you hold to answer them accordingly. Balancing people can be one […]

31 Dec 21

Six Tips To Pitch Your Writing To Editors

Getting to see their client’s story being published in the front page of a newspaper or a magazine as a cover story is an achievement equal to climbing the Himalayas and this is possible if you follow a systematic approach and reach out to the editors at the right time. Here are a few tips […]

26 Dec 21

Tips for writing an effective press release

There are so many ways to write a press release. So many tips, so many do’s and don’ts that can confuse even an industry veteran. In my experience of 20 plus years, reading a press release of a journalist and writing one for a journalist later in my life, I have these points to offer: […]

18 Dec 21

How to prevent a crisis from escalating

It is believed that there is a crisis unfolding every single day somewhere in the world. Crisis management is an activity we hope we will never need and yet like the fire extinguishers in every nook and corner of an office, a ready to use crisis plan needs to be in place during an emergency. […]

Reach out to journalists - PR agency in chennai

10 Dec 21

Easy ways to connect and engage with Journalists

We have always been in awe of journalists like doctors and lawyers and detectives, they hold a position that is beyond reach and comprehension at least in the pre-social media days. Today, the world has shrunk drastically, communication wise (not earth mass) and it is easier to reach out to Journalists, share your ideas, stories, […]

03 Dec 21

Herb Schmertz: The man who invented “Modern PR”

Herb Schmertz is lauded as the man who invented “Modern PR. He has been a towering personality in the world of PR and led public relations at Mobil Corporation in the 1970’s and 80’s. He was extremely skilled at handling good and bad publicity and is much looked up to for the astute way he […]

19 Nov 21

Why you should try video PR?

It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live video streaming content and the feeling of watching news unfold with your own eyes can’t be matched by print. After print, people were talking about the digital wave but now […]

11 Nov 21

PR Trends for 2022

2022 brings with it new hopes and new plans! Like every other industry, PR too is set to embrace new trends and blaze new trails. Here’s a look at what’s in store. 2021 was a year of lockdowns but yet there was plenty of activity on social media and virtual press meets were the order […]

09 Nov 21

Common Mistakes by Companies from non-English speaking countries for PR support from India

A press release is one of the key tools that helps companies build their brand image at an extremely low cost and gives maximum reach. Informational press releases spread far and wide attracting more customers and investors to potential businesses. What makes a press release as informative and newsworthy? Keep in mind these key points. […]