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What do public relations professionals really do?

ROLE OF PUBLIC RELATIONS PROFESSIONAL PR professionals are empowered with the role of creating a good image of your brand among your customers and stakeholders. They tell the story of your brand by adding an extra layer to the message received by the target audience through press releases, articles, press conferences, etc. Here we have shared […]
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Importance of giving your brand a face

PR is all about storytelling and relating to the general public on a personal level. To make meaningful connections with your target audience, you must know how to speak to them in a way they can relate to. In other words, to resonate your message with your audience, your brand needs to exhibit a distinct […]
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Pr agency – a big thinker for your brand

MOVIE ON A BIG SCREEN I mean, who wouldn’t wish to watch movies in theatre with a big screen and enjoy the surrounding sounds or in other words, who would even want to rent-a-movie and watch at home when they have access to the bigger and better screen experience? I certainly wouldn’t, and I dare […]
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How great pr builds your brand

USING PR TO BUILD YOUR BRAND Public relation holds a strong place in building a brand, even among the continuing influence of social media which is a critical part of today’s successful media campaigns. For forthcoming brands, public relations assists in building a strong industry presence and for established businesses, it helps to expand their […]
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How can public relations be used to manage a crisis?

ROLE OF PR IN CRISIS MANAGEMENT A crisis may hit any company at any time. How the company deals with a crisis can make or break it. There are many unexpected threats and these could severely damage not just your reputation but also have a very negative impact on customer acquisition and loyalty, revenue and so on. This is […]
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Why are public relations important to an organization?

Regardless of how effective you run an organization, it doesn’t have the desired outcome if your target audience is not aware of your brand, successes, and contributions your business has made in society. A public relations campaign that educates and informs the customers about the contributions of your organization enhances brand recognition, making it more […]
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