fbpx

Blog

Pr agency in chennai

TECHNOLOGY, THE NEW HERO OF PR!

Technology, the new hero of PR! Who ever said that press conferences need to be a series of boring speeches and PPTs? To grab the attention of the press and engage it, use technology and you will be surprised at what a big difference it can make. Why send out printed invites? Watzapp a gif […]
Read More
top Pr agency in chennai

BUSINESS HOURS ARE PUBLIC RELATIONS HOURS

“IF I WAS DOWN TO MY LAST DOLLAR, I’D SPEND IT ON PUBLIC RELATIONS,” ~ Bill Gates Jim was visiting a foreign country. He was walking leisurely on a nearly empty street. When he passed a store, he saw to his horror a fierce Rottweiler attacking a baby. Without a moment’s hesitation, Jim rushed forward, […]
Read More
MEDIA PARTNERING IS THE HOT NEW TREND IN PR

MEDIA PARTNERING IS THE HOT NEW TREND IN PR

Brands have mushroomed and everyone is fighting for the limited space in the media. Getting your brand in the news has become tougher. However, PR has found a new way to get its foothold in the media through media partnership. This works best for events, co-branding, social causes and so on. What is media partnership? […]
Read More

HOW CUSTOMISATION IN PR CAN BE A GAME CHANGER

How customisation in PR can be a game changer PR is a skilful game where each move has to be calculated with precision to win. Here’s a look at a challenging assignment that came our way and how we made this a national success for our clients. Since 1995, Chennai-based Bhagwan Mahaveer Foundation has been […]
Read More

PR FOR START-UPS

Start-ups are the name of the game today! Even 20-somethings are no longer in search of their perfect job, they are keen to turn entrepreneurs. They have brilliant ideas but transforming these ideas into big businesses needs good PR. With the financial landscape of India changing and people being more open to innovation and new […]
Read More

USE DISRUPTIVE PR TO DELIVER DRAMATIC RESULTS!

Disruptive communication is the new buzzword around and it’s taking the PR world by storm too. Large established brands tend to settle into a comfort zone without doing anything that’s too innovative. Smaller ones try to ‘Copy’ the success of these big brands hoping it will make them successful too. However, whether it’s a start-up […]
Read More

PRINT IS NOT DYING, IT’S CHANGING AVATAR!

For years, there has been talk about how the future of print is at stake. The naysayers have been calling it a dying medium. However, we beg to differ, print today has changed, rather transformed to accommodate the tastes of the new breed of readers. The style for one has changed. Instead of verbose, content […]
Read More

HOW TECHNOLOGY HAS TRANSFORMED PR

In every sphere, technology has been a game changer and PR is no exception. Firstly, the whole process of dissemination of information is changing. Emails are still the preferred mode of communication when it comes to press releases and briefs. However, with today being a generation on the go, information such as videos, images and […]
Read More

ADVERTISING VERSUS PUBLIC RELATIONS

Though Advertising is one form of Public Relations exercise, today, advertising is seen as an independent and vibrant discipline as most corporate houses give a great deal of attention to advertising. The instant visual impact it creates, outreach across different strata of the society beyond language, age and literacy barriers, and the inherent brand recall […]
Read More