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CatalystPR

ADVERTISING VERSUS PUBLIC RELATIONS

Though Advertising is one form of Public Relations exercise, today, advertising is seen as an independent and vibrant discipline as most corporate houses give a great deal of attention to advertising. The instant visual impact it creates, outreach across different strata of the society beyond language, age and literacy barriers, and the inherent brand recall […]
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WANT TO BE A SUCCESSFUL PR SPECIALIST?

As we all know, the proverb `Practice makes perfect’ holds good for Public relations too. PR agencies have to constantly ‘exercise’ basic PR skills in order to be successful. The basic PR skills a PR specialist needs are excellent writing and verbal communication abilities. Over and above, a PR specialist also must know to work […]
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WHAT IS PR?

Public relations is a low cost, potent marketing tool for individuals, groups, organizations, corporates or anybody who have the need to communicate their presence, profile, projects, products and services  to the public, especially the target audience, to benefit from each other. Suitable to the specific need, expected outreach and timeframe, any appropriate strategies such as […]
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