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To write an effective Press release

Tips for writing an effective press release

There are so many ways to write a press release. So many tips, so many do’s and don’ts that can confuse even an industry veteran. In my experience of 20 plus years, reading a press release of a journalist and writing one for a journalist later in my life, I have these points to offer: […]
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HOW TO STAY RELEVANT IN CHANGING TIMES

HOW TO STAY RELEVANT IN CHANGING TIMES

Many times you must have read the words, ‘The only constant is change’. Nowhere is it more relevant than today’s world where everyday throws up new opportunities and challenges. Today, communication is so easy and you can quickly spread your message  through social media but the flip side is that your competitors too have the […]
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