Brands have mushroomed and everyone is fighting for the limited space in the media. Getting your brand in the news has become tougher. However, PR has found a new way to get its foothold in the media through media partnership. This works best for events, co-branding, social causes and so on. What is media partnership? …
5 Top Reasons social media monitoring is important for PR Social media monitoring is a must for any brand. This is the constant barometer that keeps a brand in touch with reality. Any PR agency must constantly do social media monitoring to stay ahead of the game. Analytics firm Talkwalker’s CEO Robert Glaesener mentioned in …
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How to combat fake news through PR Today fake news is on the rise. The reason being that news sources today are no longer exclusively the mass media but social media too. Mass Media has always had gatekeepers like Editors and Publishers who do take the effort to verify the credibility of news. Social Media …
Regardless of how effective you run an organization, it doesn’t have the desired outcome if your target audience is not aware of your brand, successes, and contributions your business has made in society. A public relations campaign that educates and informs the customers about the contributions of your organization enhances brand recognition, making it more …
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