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What is the scope for public relations?

Public Relations is responsible for managing communication between your organization and the general public, with the objective of building, managing, and maintaining your business’s positive image. They work towards the management of internal and external communications to enable the smooth functioning of the organization, along with the analysis and understanding of the opinion of your target

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Is PR a part of Marketing?

Thirty, twenty or even ten years back, this topic would not have come up. It would have been scoffed at. Oldtimers would have shook their heads saying it is impossible, yet times change, and with the onset of the world embracing digital, the lines have blurred. PR and marketing have come together to work cohesively

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Proactive Communication Impact Your Business

How does Proactive Communication impact your Business in the longer run?

For every brand and organization, it’s important to keep the communication free-flowing and regular. This builds a strong bond between the client and the brand. Proactive communication has many benefits which range from strengthening the brand image to building credibility and that’s why you need to take this seriously. STRENGTHENS YOUR BRAND IMAGE Proactive communication with clients and prospective

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How is Public Relations different from Journalism?

Journalism and Public Relations This is a question that many people have. There are certain similarities between journalism and public relations, yet they have different roles and work differently. Both these disciplines involve communicating with the public and sharing information. When it comes to the skills needed, public relations calls for strategic thinking, problem-solving capability,

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