A press release is one of the key tools that helps companies build their brand image at an extremely low cost and gives maximum reach. Informational press releases spread far and wide attracting more customers and investors to potential businesses. What makes a press release as informative and newsworthy? Keep in mind these key points. […]
Facebook needs no introduction; the social media giant founded by Mark Zuckerberg is here to stay. With millions of users globally, it has been one of the most popular ways for brands to reach audiences and has been used very effectively by PR agencies. The irony is that Facebook has been finding itself in some
PR lessons from Facebook Read More »
Good PR ultimately boils down to having great networking and communication skills. Whether you are working at a PR agency or are looking for some coverage for your brand, networking skills are a must. For some networking skills come naturally while others may have to work at it harder. Whether you are a novice or
There were 291.6 million smartphone users in India towards the end of 2017. This number is expected to touch 800 million by the end of 2021. Naturally, today, the number of people seeking information on their mobile is growing in leaps and bounds. Here’s how you can take advantage of this growing trend. Make sure
How the Mobile can Transform your PR Read More »
Harry Reichenbach (1882-1931) is one of the legends of public relations. He was born on a farm close to Frostburg, Maryland. His father was a grocer and saloon-keeper.He was an US press agent and publicist who was known for the kind of sensational publicity stunts that he came up with to promote films and other
Meet Harry Reichenbach, the Sensational Publicist! Read More »
Have you ever tried trendjacking? Trendjacking has been a concept that has always been around in PR but with the advent of social media, the popularity of this has increased manifold. The kind of stupendous results that it delivers has made it a hot favourite with PR professionals. What is Trendjacking? Trendjacking simply means taking
Trendjacking your way to the top! Read More »
This is a question that many a CEO or a spokesperson for a company has. Handling this well is the golden key to receiving plenty of positive publicity for the brand or organization. At Catalyst, we have a great deal of expertise in helping our clients handle them well and here are some great tips
How do you handle a Media Interview? Read More »
Carl Robert Byoir (1886 – 1957) founded and managed Carl Byoir & Associates , one of the world\’s largest public relations firms in 1930. He started his career quite young; he was just in his teens, a fourteen-year old when he started as a reporter for The Des Moines Register. He was quite good at
Carl Robert Byoir: Meet a great PR Pioneer Read More »
How to network? Good PR ultimately boils down to having great networking and communication skills. Whether you are working at a PR agency or are looking for some coverage for your brand, networking skills are a must. For some networking skills come naturally while others may have to work at it harder. Whether you are
The Art Of Relationship Building Read More »
Daniel J. Edelman popularly known as Dan Edelman is one of the biggest pioneers in the PR industry. He was the founder and chairman of one of the largest public relations firms in the world – Edelman. This iconic firm had humble beginnings in a small office at Chicago in 1952. However, it grew into
Daniel J. Edelman: The icon behind Edelman Read More »
