PR is all about fresh ideas and innovation to catch the attention of your target. Tried and tested PR activities may work but to get that extra boost, it’s creativity that pushes the surge in reach. In today’s world of media clutter, you need powerful creative ideas to reach your target. Now wonder PR firms […]
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This is a question that rolls around client minds while deciding on the PR agency. After all, as a client you trust your most precious possession, your brand to the PR agency. Here are some things to look out for while making your choice. The presentation that a PR agency makes will give you quite
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When you talk about PR greats, you just can’t afford to ignore Ivy L. Lee. He is known as the Founder of Modern Public Relations. While studying at Princeton University he made some contributions to the in-house newspaper. This gained him a lot of appreciation and he also picked up fine skills in writing and
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Everyone is talking about millenials. Who are they? They are the generations born between 1980 to 2000. India is leading the world in the number of milennials. They not only make up a major chunk of the workforce, they also have a great deal of consumer power in their hands and this is what makes
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The world is getting more and more competitive and brands are fighting for limited editorial and media space. How do you squeeze your brand into the news? This question is the base around which every PR activity is centered. However, every question has an answer and here we go. One of the best tools that
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List of things to look at while selecting a PR agency for your Firm Looking for a good PR agency can leave you confused. They come in various sizes, budgets and promises. While the right PR agency can take your brand new heights whereas the wrong one may not give you results or even cause damage
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Every brand wants better PR, being experts in this field, we now share 7 insider secrets that will really do the magic. Try these and we are sure you will multiply the publicity you get. Customise to suit the medium The easiest thing to do while drafting a press release is to make a generic
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Everyone likes to win an award but do you know awards can get you the amount of hike you need in the PR field of commerce. No matter you lose or win, the try counts because either way or the other you will experience good reach of your company. There are few guidelines as well
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Many times you must have read the words, ‘The only constant is change’. Nowhere is it more relevant than today’s world where everyday throws up new opportunities and challenges. Today, communication is so easy and you can quickly spread your message through social media but the flip side is that your competitors too have the
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The Four P’s of PR When you speak of Public Relations, it’s such a vast subject that it’s not easy to try and fit it into tiny containers. Good PR is all about building a favorable brand image for a brand or individual. An image that will be trusted and respected. This does not happen
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