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Have you ever thought of your name board as being promotional material? Probably not. However, this simple thought can do wonders for the promotion of your brand. In certain places like Chennai, hoardings have been banned. However, name boards placed at ground level are not only pretty safe, you can also make them bigger and […]

HOW TO WRITE EMAIL FOR PR PROFESSIONALS? Though there are loads and loads of material on how to communicate better on the internet, there are many who fail in the simple task of writing a professional email. The number of badly written emails that are received and fail to convey what it seeks to is

Role Of Public Relations Professional PR professionals are empowered with the role of creating a good image of your brand among your customers and stakeholders. They tell the story of your brand by adding an extra layer to the message received by the target audience through press releases, articles, press conferences, etc. Here we have shared

THE DIFFERENCE BETWEEN MARKETING & PR First, let’s understand what PR or public relations is all about. To put it forth in a simple manner, PR works to help a business or individual create a positive reputation amongst the public. This may be by way of unpaid or earned communications and may span traditional media,

ROLE OF A PR AGENCY TO INCREASE THE VISIBILITY OF YOUR COMPANY Access to information has never been this easier, in today’s digital world. Anything from A to Z is available at the touch of a finger. Remember? Once, we had to run to the grocery store or a paper stand to buy a newspaper

PR is all about storytelling and relating to the general public on a personal level. To make meaningful connections with your target audience, you must know how to speak to them in a way they can relate to. In other words, to resonate your message with your audience, your brand needs to exhibit a distinct

Movie On A Big Screen I mean, who wouldn’t wish to watch movies in theatre with a big screen and enjoy the surrounding sounds or in other words, who would even want to rent-a-movie and watch at home when they have access to the bigger and better screen experience? I certainly wouldn’t, and I dare

Using PR To Build Your Brand Public relation holds a strong place in building a brand, even among the continuing influence of social media which is a critical part of today’s successful media campaigns. For forthcoming brands, pubby sourcing and cultivating their relationshiplic relations assists in building a strong industry presence and for established businesses,

Ways To Promote Your Business Startups face many big challenges before they can find a foothold for themselves in the market. They have to compete with established brands and yet make a space for themselves. If this was not tough enough, there comes the added cost of advertising and marketing. However, these are critical to