Imagine a world where the lines between brands and their audiences are blurred. A world where a press release can trigger memes, a campaign can spark a debate you never planned, and silence can become the loudest headline. Welcome to the new era of Public Relations, where audiences don’t just consume your message – they […]
The Fourth Wall of PR: When Audiences Start Talking Back Read More »
Introduction In the age of content overload and constant notifications, everyone is talking — but who’s listening? Public Relations has long been associated with messaging, campaigns, and media outreach, but the next frontier isn’t about pushing content harder or faster. It’s about listening more deeply. This blog explores a relatively untouched idea in PR: listening
The Sound of Silence: Why Listening is the Future of Public Relations Read More »
Introduction For decades, public relations was built on control — control of the message, control of the tone, and control of where and how that message reached the world. Brands hired agencies to shape the story, ensure media alignment, and protect their reputations from misinterpretation. Yet in 2025, the landscape tells a different tale. Today’s audiences are savvier, more connected,
The Reverse PR Effect: How Letting Your Audience Tell the Story Builds Stronger Brands Read More »
1. What Are AI Influencers—and Why It’s Not Sci-Fi Anymore Imagine a social media personality modeled entirely by AI—no interviews, no travel delays, no PR crises—just consistent content aligned perfectly with a brand’s messaging. In 2025, AI influencers like Lil Miquela, Imma, or India’s own Gen Z-speaking virtual persona Radhika Subramaniam are already engaging millions and
From Virtual Stars to Media Tools: Why AI Influencers Are PR’s New Frontier Read More »
Introduction: You’ve crafted the perfect pitch. You’ve sent it to the right journalist. And then… silence. No reply. No coverage. Just radio silence. If this sounds familiar, you’re not alone. “PR ghosting” is the modern dilemma for agencies and brand teams alike—and it’s reshaping the rules of media engagement in 2025. What Is PR Ghosting? PR
PR Ghosting: When Journalists Go Silent — And What Brands Can Do About It Read More »
What’s new The PR landscape isn’t just evolving—it’s undergoing five seismic shifts that are redefining how brands connect, influence, and grow in 2025 and beyond. Drawing from insights like those from Jim O’Leary at Weber Shandwick (axios.com), let’s unpack these emerging forces —what they mean, why they matter, and how your brand can adapt, whether you’re B2B, B2C, startup or a legacy brand. 1. The Attention
The PR 5X Shift: Five Hidden Forces Shaping 2025—and How Your Brand Can Ride Them Read More »
Tech news is buzzing: Meta’s lawsuit against CrushAI, the controversial “nudify” app that digitally undresses people without consent, has thrown a spotlight on a dangerous new wave of generative AI misuse in advertising and media. It’s a wake-up call—not just for tech policy, but for PR and marketing teams everywhere. 🛑 1. AI Backfires Are PR Crises in Disguise It’s
When AI Goes Wrong: Why PR Teams Must Become the Digital First Responders Read More »
A PR Masterclass Born from Tragedy In June 2025, India woke up to a heartbreaking headline: an Air India aircraft crash that claimed lives and sent shockwaves through the aviation and business worlds. For a brand that had been steadily rebuilding its image under the Tata Group, this was more than just a tragic accident—it was a
Air India’s Crisis: Rebuilding Reputation at 30,000 Feet Read More »
Introduction Public Relations is often associated with press releases, media mentions, and social campaigns. But what if we’ve been looking at it from the outside-in for too long? In reality, your first—and arguably most powerful—PR audience isn’t the press or public. It’s your own employees. Welcome to the new frontier of PR: Internal Public Relations, where how you communicate inside the
PR as Internal Culture: When Your Employees Are Your First Audience Read More »
If 2024 was about experimenting with Reels, TikToks, and Shorts, then 2025 is the year brands stop playing and start mastering short-form video. Whether you’re a B2C skincare brand, a B2B SaaS startup, or a service-based consultancy, short-form content is no longer optional—it’s your best-performing salesperson. Why Short-Form Video Is Dominating Social Strategy in 2025 People
Short-Form, Long Impact: How Smart Brands Are Winning 2025 with Quick Video Content Read More »
