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The Sound of Silence: Why Listening is the Future of Public Relations 

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Introduction  In the age of content overload and constant notifications, everyone is talking — but who’s listening? Public Relations has long been associated with messaging, campaigns, and media outreach, but the next frontier isn’t about pushing content harder or faster. It’s about listening more deeply.  This blog explores a relatively untouched idea in PR: listening […]

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The Reverse PR Effect: How Letting Your Audience Tell the Story Builds Stronger Brands

The Reverse PR Effect: How Letting Your Audience Tell the Story Builds Stronger Brands 

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Introduction  For decades, public relations was built on control — control of the message, control of the tone, and control of where and how that message reached the world. Brands hired agencies to shape the story, ensure media alignment, and protect their reputations from misinterpretation.  Yet in 2025, the landscape tells a different tale. Today’s audiences are savvier, more connected,

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From Virtual Stars to Media Tools: Why AI Influencers Are PR’s New Frontier

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1. What Are AI Influencers—and Why It’s Not Sci-Fi Anymore Imagine a social media personality modeled entirely by AI—no interviews, no travel delays, no PR crises—just consistent content aligned perfectly with a brand’s messaging. In 2025, AI influencers like Lil Miquela, Imma, or India’s own Gen Z-speaking virtual persona Radhika Subramaniam are already engaging millions and

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PR Ghosting: When Journalists Go Silent — And What Brands Can Do About It 

PR Ghosting: When Journalists Go Silent — And What Brands Can Do About It 

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Introduction: You’ve crafted the perfect pitch. You’ve sent it to the right journalist. And then… silence. No reply. No coverage. Just radio silence. If this sounds familiar, you’re not alone. “PR ghosting” is the modern dilemma for agencies and brand teams alike—and it’s reshaping the rules of media engagement in 2025.  What Is PR Ghosting?   PR

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The PR 5X Shift: Five Hidden Forces Shaping 2025—and How Your Brand Can Ride Them

The PR 5X Shift: Five Hidden Forces Shaping 2025—and How Your Brand Can Ride Them

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What’s new  The PR landscape isn’t just evolving—it’s undergoing five seismic shifts that are redefining how brands connect, influence, and grow in 2025 and beyond. Drawing from insights like those from Jim O’Leary at Weber Shandwick (axios.com), let’s unpack these emerging forces —what they mean, why they matter, and how your brand can adapt, whether you’re B2B, B2C, startup or a legacy brand.   1. The Attention

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When AI Goes Wrong Why PR Teams Must Become the Digital First Responders 

When AI Goes Wrong: Why PR Teams Must Become the Digital First Responders 

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  Tech news is buzzing: Meta’s lawsuit against CrushAI, the controversial “nudify” app that digitally undresses people without consent, has thrown a spotlight on a dangerous new wave of generative AI misuse in advertising  and media.  It’s a wake-up call—not just for tech policy, but for PR and marketing teams everywhere.   🛑 1. AI Backfires Are PR Crises in Disguise  It’s

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Internal PR communications

PR as Internal Culture: When Your Employees Are Your First Audience 

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Introduction  Public Relations is often associated with press releases, media mentions, and social campaigns. But what if we’ve been looking at it from the outside-in for too long?   In reality, your first—and arguably most powerful—PR audience isn’t the press or public. It’s your own employees.  Welcome to the new frontier of PR: Internal Public Relations, where how you communicate inside the

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Short-Form, Long Impact: How Smart Brands Are Winning 2025 with Quick Video Content 

Short-Form, Long Impact: How Smart Brands Are Winning 2025 with Quick Video Content 

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If 2024 was about experimenting with Reels, TikToks, and Shorts, then 2025 is the year brands stop playing and start mastering short-form video. Whether you’re a B2C skincare brand, a B2B SaaS startup, or a service-based consultancy, short-form content is no longer optional—it’s your best-performing salesperson.  Why Short-Form Video Is Dominating Social Strategy in 2025  People

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When Brands Dream: How Future-Ready Companies Are Already Building Their 2035 Reputation Today

When Brands Dream: How Future-Ready Companies Are Already Building Their 2035 Reputation Today

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 We often hear about “future-proofing” a business, but what about future-proofing a reputation?Imagine if your brand today is not just shaping next year’s success — but influencing the trust people will have in you a decade from now. Sounds crazy? Maybe. But smart brands already know: the future doesn’t wait. Why Tomorrow’s Reputation Starts Today

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