ROLE OF EMAIL MARKETING IN PUBLIC RELATIONS
Email marketing is one of the best options to reach out to people at a larger scale and help PR agencies in earning the fruits of their labor. If you send out emails to the general public continuously, it acts as a third party endorsement and there are chances for them to buy your products or use your services.
We have listed 5 things that Public Relation agencies should consider during their email marketing campaigns that can bring success to it.
KEEP THE DATABASE RIGHT
Target the right set of audience. Your email will be of no use when sent to someone abroad to market the product that is sold in India. Gather emails based on the objective of your email marketing campaign. Remember, always go for blind carbon copy (bcc) and never mark copy to others in the mail that is targeted to your audience.
ATTRACTIVE SUBJECT LINE
The subject line used in your email is an important factor that decides the success of your email marketing campaign. When you use words such as ‘offer’, there are chances for your email to end up in spam. So choose a subject line that doesn’t showcase you as spam and the one that is readable and is capable of attracting the attention of the audience.
KEEP THE CONTENT SIMPLE AND SHORT
We are living in a fast-paced world and people don’t have an extra minute to spare for reading an email. So, the key to making the audience read your content is to keep it as minimum as possible. Short and catchy content help you in selling your products or services.
INCLUDE NUMBERS IN THE TOPIC AND INFOGRAPHICS IN THE BODY
Use numbers in your topic. It is better to say ‘5 things to consider when using Email Marketing’ than ‘Things to consider when using Email Marketing’. Also, choose infographics over texts for your email content. Infographics are visually appealing and make the audience listen to what you’re trying to say.
DON’T SELL YOUR PRODUCT OR SERVICE
Email is not a place to do hardcore selling. If you do so, there are chances that people would neglect your emails. Your email should contain tips or information that is relevant to your product or service. When you give information rather than selling your product, the audience will be automatically drawn to your product or service.
Then why are you waiting? If you haven’t integrated email marketing into your PR campaign yet, it is the right time to do so.