Start-ups are the name of the game today! Even 20-somethings are no longer in search of their perfect job, they are keen to turn entrepreneurs. They have brilliant ideas but transforming these ideas into big businesses needs good PR.
With the financial landscape of India changing and people being more open to innovation and new brands, this is the right time for start-ups to take the plunge. PR not only generates publicity for the brand but also push sales and attracts new employees and investors.
Whenever a new business is started, there’s always a burst of enthusiasm and a rush to get the brand publicised. Brand awareness is important but it’s important to use every penny wisely. Did you know that a good PR campaign can get a brand up to ten times more publicity than an ad campaign with a fraction of the spend? It’s true.
PR is a great way to get the word out about the brand. A well-crafted PR campaign can be very effective in getting the message across and reaching a wide cross-section of the target. PR can also be evoked to create a buzz about the brand and make it a talking point.
Advertising is about directly promoting your brand whereas PR is a subtle way to persuade. It creates a channel of communication, instead of merely aggressively pushing the product. It gives the buyers, the target, and relevant information and facilitates the buying decision. It’s also about creating a sustained flow of information that may directly or indirectly impact a brand.
For instance, entrepreneur, Anand Vaidyanathan who is an expert at baking and conducts baking workshops approached Catalyst PR for publicity. His workshops are mostly targeted at mothers who want to bake healthy cakes and treats for their kids at home. The article on the joy of home baking and his workshops was strategically published in Kungumam Thozhi. His business grew in leaps and bounds.
Cura Dental Care, a not for profit dental care institution wanted to publicise their services. This was a human interest story that got picked up by the media. The Hindu Downtown published a piece on this. Such information creates interest in the brand. Where advertising lacks credibility, PR makes up by being a third party endorsement of a brand.
A good PR campaign generates a positive brand image. It helps investors see the potential of the brand and encourage investment. A well-targeted PR campaign can have a great reach amongst them.
Catalyst PR is a specialist in crafting PR campaigns for a wide range of diverse clients ranging from start-ups to large corporate houses. The team consists of specialists who share a strong rapport with the media. They draft press releases that have laser like focus and communicate powerfully. The PR campaign would be the first impression about the brand and multiple factors such as the market trends, TG, potential and so on are analysed before creating one.
Catalyst PR has successfully moulded PR strategies for start-ups and put them right on track. Its expertise can help any start-up put down its roots in the industry and grow.