Role Of PR In Crisis Management A crisis may hit any company at any time. How the company deals with a crisis can make or break it. There are many unexpected threats and these could severely damage not just your reputation but also have a very negative impact on customer acquisition and loyalty, revenue and so on. This is […]
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List of things to consider to find the Best PR agency for your Startup. MAKE SOME PR GOALS CAPACITY TO DELIVER REPUTATION MATTERS EXPERIENCE EXPERTISE BUDGET ARE THEY LISTENING? PICK AN AGENCY YOU ARE COMFORTABLE WITH KEEP EXPECTATIONS REALISTIC AND TRANSPARENT As a startup, you have a good product or service in hand and plenty
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Regardless of how effective you run an organization, it doesn’t have the desired outcome if your target audience is not aware of your brand, successes, and contributions your business has made in society. A public relations campaign that educates and informs the customers about the contributions of your organization enhances brand recognition, making it more
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This is probably a question that many a businessman has. Not just that, there are many other questions that pop up, for instance, would it really be worth hiring a PR agency, will it bring in the expected ROI etc., READ ON TO FIND OUT HOW A PR AGENCY CAN REALLY HELP BUILDS BRAND AWARENESS
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Public Relations is responsible for managing communication between your organization and the general public, with the objective of building, managing, and maintaining your business’s positive image. They work towards the management of internal and external communications to enable the smooth functioning of the organization, along with the analysis and understanding of the opinion of your target
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The Public Relations Industry is today a $11 Billion industry growing at a rapid growth. For marketers, grabbing the eyeballs of the targeted audience is getting tougher and harder to understand. A recent survey showed 66 per cent of PR professionals mentioning, “lack of standards” as the biggest problem with PR measurement and a whopping 82 percent
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Thirty, twenty or even ten years back, this topic would not have come up. It would have been scoffed at. Oldtimers would have shook their heads saying it is impossible, yet times change, and with the onset of the world embracing digital, the lines have blurred. PR and marketing have come together to work cohesively
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For every brand and organization, it’s important to keep the communication free-flowing and regular. This builds a strong bond between the client and the brand. Proactive communication has many benefits which range from strengthening the brand image to building credibility and that’s why you need to take this seriously. STRENGTHENS YOUR BRAND IMAGE Proactive communication with clients and prospective
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Now is the time for Colleges to invest in PR India has more than 800 universities, 40,000 colleges and 12,000 stand-alone institutions in India and approximately 6% of India’s GDP is utilized in the educational sector with approximately 20 million students passing out. Despite these high numbers, only a few hundred colleges and universities are
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Importance of PR for Small Business You are a startup company and are given two options: Option A: Your business is slowly growing and the need for publicity is felt but, the advertising costs are way beyond your reach. Option B: Your business is growing, and you have a PR strategy in place at a
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