Importance of PR for Small Business You are a startup company and are given two options: Option A: Your business is slowly growing and the need for publicity is felt but, the advertising costs are way beyond your reach. Option B: Your business is growing, and you have a PR strategy in place at a […]

Journalism and Public Relations This is a question that many people have. There are certain similarities between journalism and public relations, yet they have different roles and work differently. Both these disciplines involve communicating with the public and sharing information. When it comes to the skills needed, public relations calls for strategic thinking, problem-solving capability,

Every organization aims to reach their product or service effectively and efficiently at the least possible cost and maximise their ROI and yet the chances of them reaching out to their target audience is like a shot in the dark. The chances are you can miss more than hit. Your target audience could be your

Did you know that a company’s product is a success or a failure even before its launched? It is a fact for public opinion matters today. The advent of social media has made it even more important in today’s world, that good publicity is valued, cherished and nourished. Good publicity for a company ensures the