PR agency contributes to your company’s growth Important roles of a PR agency PR agencies take responsibility for creating and maintaining brand reputation, conducting press releases, content creation, etc with respect to your brand. They also keep an eye out for any controversial news that breaks out about your company. In short, PR has a […]
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Imagine that you’re on live television giving an interview and the journalist asks a question for which you don’t have an answer. How would it make you feel? For those who serve as spokesperson, being caught off guard during an interview is what nightmares are made of. It happens almost all the time. Many incidents
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In recent days, propaganda has been gaining a lot of importance, for instance, the Indian and American elections were replete with plenty of it. In simple words, Propaganda can be described as a well-planned attempt to make people think and then behave the way the source wants them to. Public relations can be considered a
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Being a PR professional, your network is your net worth. People who are well-established in the PR industry are able to expand their business by leveraging their connections.ou will be more skilled and adept at something that they are not You have likely gone to an event and met that one person whose sole purpose
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Imagine you are the Director of Public Relations in a company and the reporter you have been pitching for a long time to write a story finally decides to publish about your company. Upon hearing the news, you alert the spokesperson and the rest of the team to be prepared and share the necessary photos
Shared Coverage Is Never A Loss: 4 Tips to Embrace Your News Story When This Happens Read More »
Phineas Taylor Barnum or P. T. Barnum was applauded as the ‘Greatest Showman’ to have ever lived. A man much ahead of his time, he knew the true power of media coverage and harnessed it for his benefit. He was an American politician, showman and businessman who went on to found the Barnum & Bailey Circus and
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“It takes 20 years to build a reputation and five minutes to ruin it.”, said Warren Buffett, the third wealthiest person in the world and also one of the most successful investors on the planet. This quote does share a good connection with Public Relations as it mainly focuses on building relationships that ultimately yields
PR Success Nurtures with time Read More »
PR professionals hold responsibility for earning media coverage for their clients and also securing the existing reputation. As a budding PR professional, these tasks might seem quite apprehensive. Here are the five useful tips for you to gain the necessary media coverage. Building relationships: Obtaining contacts and maintaining good relationships with journalists and reports is
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Have you ever wondered at what PR during war time looks like? It gains a lot of importance as it helps to build image and manage perception, seeking out new allies and more. With the war between Ukraine and Russia happening, this subject has garnered even more interest. During war times, PR mutates into propaganda.
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The world over there are many women PR professionals who have not only got into PR careers but also made it to the top. You will be surprised to know that in the U.S., women make up 60-80% of the industry’s workforce. What gives women that special edge that lets them glide into this industry
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