We have always been in awe of journalists like doctors and lawyers and detectives, they hold a position that is beyond reach and comprehension at least in the pre-social media days. Today, the world has shrunk drastically, communication wise (not earth mass) and it is easier to reach out to Journalists, share your ideas, stories, […]
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Herb Schmertz is lauded as the man who invented “Modern PR. He has been a towering personality in the world of PR and led public relations at Mobil Corporation in the 1970’s and 80’s. He was extremely skilled at handling good and bad publicity and is much looked up to for the astute way he
Herb Schmertz: The man who invented “Modern PR” Read More »
When you become a thought leader, you don’t have to really go around seeking publicity, the media will make a beeline to meet you and seek your views. However, becoming a thought leader is not that simple, it’s something that calls for a well-planned and executed strategy. Working on it with a passion and integrity
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It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live video streaming content and the feeling of watching news unfold with your own eyes can’t be matched by print. After print, people were talking about the digital wave but now
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2022 brings with it new hopes and new plans! Like every other industry, PR too is set to embrace new trends and blaze new trails. Here’s a look at what’s in store. 2021 was a year of lockdowns but yet there was plenty of activity on social media and virtual press meets were the order
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A press release is one of the key tools that helps companies build their brand image at an extremely low cost and gives maximum reach. Informational press releases spread far and wide attracting more customers and investors to potential businesses. What makes a press release as informative and newsworthy? Keep in mind these key points.
Facebook needs no introduction; the social media giant founded by Mark Zuckerberg is here to stay. With millions of users globally, it has been one of the most popular ways for brands to reach audiences and has been used very effectively by PR agencies. The irony is that Facebook has been finding itself in some
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Good PR ultimately boils down to having great networking and communication skills. Whether you are working at a PR agency or are looking for some coverage for your brand, networking skills are a must. For some networking skills come naturally while others may have to work at it harder. Whether you are a novice or
There were 291.6 million smartphone users in India towards the end of 2017. This number is expected to touch 800 million by the end of 2021. Naturally, today, the number of people seeking information on their mobile is growing in leaps and bounds. Here’s how you can take advantage of this growing trend. Make sure
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Harry Reichenbach (1882-1931) is one of the legends of public relations. He was born on a farm close to Frostburg, Maryland. His father was a grocer and saloon-keeper.He was an US press agent and publicist who was known for the kind of sensational publicity stunts that he came up with to promote films and other
Meet Harry Reichenbach, the Sensational Publicist! Read More »
