There were 291.6 million smartphone users in India towards the end of 2017. This number is expected to touch 800 million by the end of 2021. Naturally, today, the number of people seeking information on their mobile is growing in leaps and bounds. Here’s how you can take advantage of this growing trend. Make sure […]
How the Mobile can Transform your PR Read More »
Harry Reichenbach (1882-1931) is one of the legends of public relations. He was born on a farm close to Frostburg, Maryland. His father was a grocer and saloon-keeper.He was an US press agent and publicist who was known for the kind of sensational publicity stunts that he came up with to promote films and other
Meet Harry Reichenbach, the Sensational Publicist! Read More »
Have you ever tried trendjacking? Trendjacking has been a concept that has always been around in PR but with the advent of social media, the popularity of this has increased manifold. The kind of stupendous results that it delivers has made it a hot favourite with PR professionals. What is Trendjacking? Trendjacking simply means taking
Trendjacking your way to the top! Read More »
This is a question that many a CEO or a spokesperson for a company has. Handling this well is the golden key to receiving plenty of positive publicity for the brand or organization. At Catalyst, we have a great deal of expertise in helping our clients handle them well and here are some great tips
How do you handle a Media Interview? Read More »
Carl Robert Byoir (1886 – 1957) founded and managed Carl Byoir & Associates , one of the world\’s largest public relations firms in 1930. He started his career quite young; he was just in his teens, a fourteen-year old when he started as a reporter for The Des Moines Register. He was quite good at
Carl Robert Byoir: Meet a great PR Pioneer Read More »
How to network? Good PR ultimately boils down to having great networking and communication skills. Whether you are working at a PR agency or are looking for some coverage for your brand, networking skills are a must. For some networking skills come naturally while others may have to work at it harder. Whether you are
The Art Of Relationship Building Read More »
Daniel J. Edelman popularly known as Dan Edelman is one of the biggest pioneers in the PR industry. He was the founder and chairman of one of the largest public relations firms in the world – Edelman. This iconic firm had humble beginnings in a small office at Chicago in 1952. However, it grew into
Daniel J. Edelman: The icon behind Edelman Read More »
PR is all about fresh ideas and innovation to catch the attention of your target. Tried and tested PR activities may work but to get that extra boost, it’s creativity that pushes the surge in reach. In today’s world of media clutter, you need powerful creative ideas to reach your target. Now wonder PR firms
How Creativity Plays A Critical Part For PR Success? Read More »
This is a question that rolls around client minds while deciding on the PR agency. After all, as a client you trust your most precious possession, your brand to the PR agency. Here are some things to look out for while making your choice. The presentation that a PR agency makes will give you quite
What Makes A Good PR Agency? Read More »
When you talk about PR greats, you just can’t afford to ignore Ivy L. Lee. He is known as the Founder of Modern Public Relations. While studying at Princeton University he made some contributions to the in-house newspaper. This gained him a lot of appreciation and he also picked up fine skills in writing and
Meet IVY L. Lee – The Founder Of Modern PR Read More »
