“IF I WAS DOWN TO MY LAST DOLLAR, I’D SPEND IT ON PUBLIC RELATIONS,” ~ Bill Gates Jim was visiting a foreign country. He was walking leisurely on a nearly empty street. When he passed a store, he saw to his horror a fierce Rottweiler attacking a baby. Without a moment’s hesitation, Jim rushed forward, […]
Business Hours Are Public Relations Hours Read More »
Brands have mushroomed and everyone is fighting for the limited space in the media. Getting your brand in the news has become tougher. However, PR has found a new way to get its foothold in the media through media partnership. This works best for events, co-branding, social causes and so on. What is media partnership?
Media Partnering Is The Hot New Trend In PR Read More »
How customisation in PR can be a game changer PR is a skilful game where each move has to be calculated with precision to win. Here’s a look at a challenging assignment that came our way and how we made this a national success for our clients. Since 1995, Chennai-based Bhagwan Mahaveer Foundation has been
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Smart ways to increase the news value of your brand! PR is all about getting your brand the mileage you want in the media. To achieve this goal, the news you want carried must offer better news value than the millions of pieces competing for attention. In short, it must have an attractive hook for
Smart Ways To Increase The News Value Of Your Brand! Read More »
Start-ups are the name of the game today! Even 20-somethings are no longer in search of their perfect job, they are keen to turn entrepreneurs. They have brilliant ideas but transforming these ideas into big businesses needs good PR. With the financial landscape of India changing and people being more open to innovation and new
Disruptive communication is the new buzzword around and it’s taking the PR world by storm too. Large established brands tend to settle into a comfort zone without doing anything that’s too innovative. Smaller ones try to ‘Copy’ the success of these big brands hoping it will make them successful too. However, whether it’s a start-up
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For years, there has been talk about how the future of print is at stake. The naysayers have been calling it a dying medium. However, we beg to differ, print today has changed, rather transformed to accommodate the tastes of the new breed of readers. The style for one has changed. Instead of verbose, content
Print Is Not Dying, It’s Changing Avatar! Read More »
In every sphere, technology has been a game changer and PR is no exception. Firstly, the whole process of dissemination of information is changing. Emails are still the preferred mode of communication when it comes to press releases and briefs. However, with today being a generation on the go, information such as videos, images and
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Though Advertising is one form of Public Relations exercise, today, advertising is seen as an independent and vibrant discipline as most corporate houses give a great deal of attention to advertising. The instant visual impact it creates, outreach across different strata of the society beyond language, age and literacy barriers, and the inherent brand recall
Advertising Versus Public Relations Read More »
The key to media publicity is the newsworthiness of organization and its activities. There is no business that does not have any newsworthy information. Things that might seem ordinary to a firm may interest certain sections of the media as being important and newsworthy. The events that will immediately grab the interest of the media
The information that the media considers as newsworthy for publicity Read More »
