How to Develop a Successful PR Strategy? The reputation of a business is like a coin with heads and the tails. If we consider heads as positive, then tails ought to be negative. In business too, it is inevitable. One day, you could have positive news and the next day, totally negative depending on the […]
In today’s increasingly competitive world, consumers are being bombarded by information and marketing from all sides. It’s becoming increasingly difficult for brands to grab the attention of their target audiences. However, the world’s top brands have always been innovative in their marketing and ensured that when their brands get launched, they get the big spectrum
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Press releases are a tool that PR agencies usually use to attract media attention for your brand when you’re introducing new products or services or when you’re announcing any significant news with regards to your brand. Studies have shown that issuing press releases will help you in creating awareness for your brand in the local
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Having a well-defined corporate vision and values bring a lot of value addition to your organization. These help in defining the direction in which your organization’s PR department should work to spread the word about your company. Let’s discuss in detail on how your PR department can benefit from having a well-structured vision and values
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How to combat fake news through PR Today fake news is on the rise. The reason being that news sources today are no longer exclusively the mass media but social media too. Mass Media has always had gatekeepers like Editors and Publishers who do take the effort to verify the credibility of news. Social Media
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Role Of Email Marketing In Public Relations Email marketing is one of the best options to reach out to people at a larger scale and help PR agencies in earning the fruits of their labor. If you send out emails to the general public continuously, it acts as a third party endorsement and there are
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These days a word that’s much in vogue is ‘influencers’. Who are these influencers? To put this simply, they are people who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position, or relationship. For instance, fashion bloggers have greater influence over buyers than even A-list celebrities. We talk
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When it comes to discussing financial communication from a PR agency and investor relations, this is an area that needs to be redefined. In fact, it’s this bedrock of trust on which all else depends. It’s common for one could feel a little confused but here’s clarity. Ethics in a broad sense are defined as
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Why is being a social media influencer such a big deal? The fact is that today consumers are more aware than ever before. They no longer trust celebrity endorsements like they used to. An interesting study by Twitter reveals the major shift that has taken place with many consumers relying on influencers almost as much as
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Have you ever thought of your name board as being promotional material? Probably not. However, this simple thought can do wonders for the promotion of your brand. In certain places like Chennai, hoardings have been banned. However, name boards placed at ground level are not only pretty safe, you can also make them bigger and
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