How to combat fake news through PR Today fake news is on the rise. The reason being that news sources today are no longer exclusively the mass media but social media too. Mass Media has always had gatekeepers like Editors and Publishers who do take the effort to verify the credibility of news. Social Media […]
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Role Of Email Marketing In Public Relations Email marketing is one of the best options to reach out to people at a larger scale and help PR agencies in earning the fruits of their labor. If you send out emails to the general public continuously, it acts as a third party endorsement and there are
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These days a word that’s much in vogue is ‘influencers’. Who are these influencers? To put this simply, they are people who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position, or relationship. For instance, fashion bloggers have greater influence over buyers than even A-list celebrities. We talk
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When it comes to discussing financial communication from a PR agency and investor relations, this is an area that needs to be redefined. In fact, it’s this bedrock of trust on which all else depends. It’s common for one could feel a little confused but here’s clarity. Ethics in a broad sense are defined as
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Why is being a social media influencer such a big deal? The fact is that today consumers are more aware than ever before. They no longer trust celebrity endorsements like they used to. An interesting study by Twitter reveals the major shift that has taken place with many consumers relying on influencers almost as much as
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Have you ever thought of your name board as being promotional material? Probably not. However, this simple thought can do wonders for the promotion of your brand. In certain places like Chennai, hoardings have been banned. However, name boards placed at ground level are not only pretty safe, you can also make them bigger and
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HOW TO WRITE EMAIL FOR PR PROFESSIONALS? Though there are loads and loads of material on how to communicate better on the internet, there are many who fail in the simple task of writing a professional email. The number of badly written emails that are received and fail to convey what it seeks to is
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Role Of Public Relations Professional PR professionals are empowered with the role of creating a good image of your brand among your customers and stakeholders. They tell the story of your brand by adding an extra layer to the message received by the target audience through press releases, articles, press conferences, etc. Here we have shared
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THE DIFFERENCE BETWEEN MARKETING & PR First, let’s understand what PR or public relations is all about. To put it forth in a simple manner, PR works to help a business or individual create a positive reputation amongst the public. This may be by way of unpaid or earned communications and may span traditional media,
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ROLE OF A PR AGENCY TO INCREASE THE VISIBILITY OF YOUR COMPANY Access to information has never been this easier, in today’s digital world. Anything from A to Z is available at the touch of a finger. Remember? Once, we had to run to the grocery store or a paper stand to buy a newspaper
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