Blogs, Articles on Public Relations

Public Affairs – An Important Tool To Promote Business

How does public relations help to promote a business? Public affairs can be defined as building and developing relations between an organization and politicians, governments and other decision-makers. This is an industry that has evolved during recent years and is usually looked at as a branch or sub-discipline of public relations (PR). Activities of public affairs professionals Public affairs is a specialized domain and […]

Public Affairs – An Important Tool To Promote Business Read More »

Functions Of A Public Relations Agency

Blog / Head

Individuals and organizations wishing to build their image need a public relations agency’s help as it implements its expertise to enhance clients’ reputations through the media. PR professionals have the ability to analyze the organization, identify newsworthy developments, and can translate them into substance for publicity. The functions of a public relations agency include some

Functions Of A Public Relations Agency Read More »

5 Top Reasons Social Media Monitoring Is Important For PR

Blog / Head

5 Top Reasons social media monitoring is important for PR Social media monitoring is a must for any brand. This is the constant barometer that keeps a brand in touch with reality. Any PR agency must constantly do social media monitoring to stay ahead of the game. Analytics firm Talkwalker’s CEO Robert Glaesener mentioned in

5 Top Reasons Social Media Monitoring Is Important For PR Read More »

From Negative Commenters To Brand Advocates: 4 Effective Strategies For A PR Professional

Blog / Head

How to Develop a Successful PR Strategy? The reputation of a business is like a coin with heads and the tails. If we consider heads as positive, then tails ought to be negative. In business too, it is inevitable. One day, you could have positive news and the next day, totally negative depending on the

From Negative Commenters To Brand Advocates: 4 Effective Strategies For A PR Professional Read More »

How A PR Campaign Can Help A Brand Launch

Blog / Head

In today’s increasingly competitive world, consumers are being bombarded by information and marketing from all sides. It’s becoming increasingly difficult for brands to grab the attention of their target audiences. However, the world’s top brands have always been innovative in their marketing and ensured that when their brands get launched, they get the big spectrum

How A PR Campaign Can Help A Brand Launch Read More »

5 Ways To Create Awareness For Your Brand Through Press Releases

Blog / Head

Press releases are a tool that PR agencies usually use to attract media attention for your brand when you’re introducing new products or services or when you’re announcing any significant news with regards to your brand. Studies have shown that issuing press releases will help you in creating awareness for your brand in the local

5 Ways To Create Awareness For Your Brand Through Press Releases Read More »

How Corporate Vision And Values Help Your PR Department

Blog / Head

Having a well-defined corporate vision and values bring a lot of value addition to your organization. These help in defining the direction in which your organization’s PR department should work to spread the word about your company. Let’s discuss in detail on how your PR department can benefit from having a well-structured vision and values

How Corporate Vision And Values Help Your PR Department Read More »

How To Combat Fake News Through PR

5 Things To Consider When Using Email Marketing In Public Relations

Blog / Head

Role Of Email Marketing In Public Relations Email marketing is one of the best options to reach out to people at a larger scale and help PR agencies in earning the fruits of their labor. If you send out emails to the general public continuously, it acts as a third party endorsement and there are

5 Things To Consider When Using Email Marketing In Public Relations Read More »

Why Use Influencers In PR?

Blog / Head

These days a word that’s much in vogue is ‘influencers’. Who are these influencers? To put this simply, they are people who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position, or relationship. For instance, fashion bloggers have greater influence over buyers than even A-list celebrities. We talk

Why Use Influencers In PR? Read More »