PR Ghosting: When Journalists Go Silent — And What Brands Can Do About It
Introduction: You’ve crafted the perfect pitch. You’ve sent it to the right journalist. And then… silence. No reply. No coverage. Just radio silence. If this sounds familiar, you’re not alone. “PR ghosting” is the modern dilemma for agencies and brand teams alike—and it’s reshaping the rules of media engagement in 2025. What Is PR Ghosting? PR […]
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