The Reverse PR Effect: How Letting Your Audience Tell the Story Builds Stronger Brands
Introduction For decades, public relations was built on control — control of the message, control of the tone, and control of where and how that message reached the world. Brands hired agencies to shape the story, ensure media alignment, and protect their reputations from misinterpretation. Yet in 2025, the landscape tells a different tale. Today’s audiences are savvier, more connected, […]
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