Blog Archives

AI in PR: The Silent Revolution Redefining Relationships and Reputations

In the ever-changing landscape of public relations (PR), where relationships and reputations rule supreme, artificial intelligence (AI) has quietly been making waves. While PR professionals have traditionally relied on their intuition, creativity, and communication skills, AI has become the silent partner reshaping how campaigns are planned, executed, and measured. So, how exactly is AI transforming […]

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The Power of Micro-Moments: Why 3 Seconds Can Change Your Brand’s Future

Blog / client admin

Introduction In today’s world of scrolling, swiping, and endless feeds, brands face a unique challenge—how do you capture attention in just 3 seconds? This isn’t just about standing out; it’s about dominating the space of micro-moments—those fleeting seconds when consumers make instant decisions. While we often hear about long-term brand strategies, let’s talk about a

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The Power of Authentic Storytelling in Modern PR: Connecting with Audiences in a Distracted World

Blog / client admin

In today’s dynamic public relations (PR) landscape, authentic storytelling has emerged as a game-changer. As brands compete for attention amidst the digital noise, audiences increasingly value genuine connections over polished advertising. For businesses looking to make a lasting impact, especially with the help of a PR agency in Chennai, crafting meaningful stories is essential to

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Personalization in PR: Engaging Target Audiences with Precision

Blog / client admin

In today’s rapidly evolving digital landscape, personalization in public relations (PR) has shifted from being a “nice-to-have” to an essential strategy. With the proliferation of data analytics and artificial intelligence (AI), personalization enables PR professionals to reach their audiences with precision, creating more impactful and meaningful engagement. In 2024-25, brands that embrace personalization will be

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Public Relations and SEO: How They Work Together for Brand Visibility

Blog / client admin

Public Relations and SEO: How They Work Together for Brand Visibility In today’s digital age, public relations (PR) and search engine optimization (SEO) are no longer separate entities but rather two powerful strategies that can work together to enhance brand visibility. While PR focuses on shaping public perception and building relationships with the media, SEO

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How You Can Maximize Career Growth as a PR Professional with KPIs

Blog / client admin

In today’s fast-evolving communication landscape, working in a dynamic field like public relations (PR) demands more than creativity and networking skills. As a PR professional, setting clear goals and measuring progress are crucial for maximizing career growth. One of the most effective ways to ensure you’re advancing in your career is by focusing on key

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best time and day to pitch to a journalist

What are the best times and days to send a pitch to a journalist?

Blog / client admin

What Are the Best Times and Days to Send a Pitch to a Journalist? As a PR professional, one of the keys to securing media coverage for your clients is knowing when to send a pitch. The right timing can make a huge difference in whether your email gets opened or ignored. Journalists are often

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Six Tips To Pitch Your Writing To Editors

Blog / Head

Getting to see their client’s story being published in the front page of a newspaper or a magazine as a cover story is an achievement equal to climbing the Himalayas and this is possible if you follow a systematic approach and reach out to the editors at the right time. Here are a few tips

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Highlighting Rosatom’s CSR Activities To Combat Global Warming

Blog / Head

Global warming and environmental issues are no longer something that will merely impact us in the future, it’s already happening around us. Rosatom is Russia’s state nuclear energy corporation. This Russian Government organisation, headquartered in Moscow, is one of the leaders in the world’s nuclear energy industry. Notably, it runs 33 nuclear power plant units

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Planning a PR event to promote a brand or product: Ways to get the word out

Blog / Head

There’s always plenty of excitement when you decide to promote a new brand or product. You want the world to witness and feel the same thrill that you have while bringing it to the centre stage. When you plan a PR event to promote it, it’s important that you create a buzz, here are some

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Blog

AI in PR: The Silent Revolution Redefining Relationships and Reputations

The Power of Authentic Storytelling in Modern PR: Connecting with Audiences in a Distracted World

Personalization in PR: Engaging Target Audiences with Precision

Public Relations and SEO: How They Work Together for Brand Visibility

How You Can Maximize Career Growth as a PR Professional with KPIs

What are the best times and days to send a pitch to a journalist?

Six Tips To Pitch Your Writing To Editors

Highlighting Rosatom’s CSR Activities To Combat Global Warming

7 Ways To Get Better PR – Public Relations Agency In Chennai

Highlighting Rosatom’s CSR Activities To Combat Global Warming

How can Public relations be used to Manage a Crisis?

How important is a PR advisor for your company?

Want To Be A Successful PR Specialist? many cases, this requires a great deal of flexibility in terms of both working style and s