A PR Masterclass Born from Tragedy In June 2025, India woke up to a heartbreaking headline: an Air India aircraft crash that claimed lives and sent shockwaves through the aviation and business worlds. For a brand that had been steadily rebuilding its image under the Tata Group, this was more than just a tragic accident—it was a […]
Air India’s Crisis: Rebuilding Reputation at 30,000 Feet Read More »
Introduction Public Relations is often associated with press releases, media mentions, and social campaigns. But what if we’ve been looking at it from the outside-in for too long? In reality, your first—and arguably most powerful—PR audience isn’t the press or public. It’s your own employees. Welcome to the new frontier of PR: Internal Public Relations, where how you communicate inside the
PR as Internal Culture: When Your Employees Are Your First Audience Read More »
If 2024 was about experimenting with Reels, TikToks, and Shorts, then 2025 is the year brands stop playing and start mastering short-form video. Whether you’re a B2C skincare brand, a B2B SaaS startup, or a service-based consultancy, short-form content is no longer optional—it’s your best-performing salesperson. Why Short-Form Video Is Dominating Social Strategy in 2025 People
Short-Form, Long Impact: How Smart Brands Are Winning 2025 with Quick Video Content Read More »
We often hear about “future-proofing” a business, but what about future-proofing a reputation?Imagine if your brand today is not just shaping next year’s success — but influencing the trust people will have in you a decade from now. Sounds crazy? Maybe. But smart brands already know: the future doesn’t wait. Why Tomorrow’s Reputation Starts Today
In a world that’s always online, brand conversations don’t just happen during office hours—or even on official channels. They happen at 2 a.m. in private DMs, in Reddit rabbit holes, in passing Instagram story, or throwaway TikTok comment. Most brands think they know how to “communicate.” But the truth is… your brand is talking even when you’re not. Let’s take a deep
Whispers in Wi-Fi: How Your Brand Talks When You’re Not Watching Read More »
Imagine waking up in a world where Apple was known for cheap, disposable gadgets, Tesla was famous for gas-guzzling SUVs, and Nike was considered anti-sports. Sounds crazy, right? But what if these brands had pursued completely different PR strategies? In this alternate branding universe, reputations are flipped. Let’s explore how PR narratives shape a company’s image, credibility, and success
The PR Parallel Universe: What If Brands Had Opposite Reputations? Read More »
When we think of Public Relations (PR), we imagine press releases, media interviews, and viral campaigns. But what about the PR you don’t see? The quiet, strategic moves happening behind the scenes that shape public perception without flashy announcements? Welcome to the world of “Invisible PR”—the subtle, yet powerful, art of influencing without being obvious.
The Unseen PR: How Brands Manage Reputation Without You Even Noticing Read More »
Most brands think of Public Relations (PR) as a solution to problems—something to use when a crisis hits, when negative news spreads, or when a reputation needs repairing. But what about brands that aren’t facing any crisis? Do they still need PR? Absolutely. PR is not just for damage control; it’s a tool for long-term
The PR Playbook for Brands Without a Crisis Read More »
Public Relations (PR) is more than just press releases, media outreach, and social media campaigns—it’s about emotions. At its core, PR is the art of shaping public perception, and that perception is built on how people feel about a brand. Consumers don’t just engage with businesses logically; they make decisions based on emotions like trust,
The Psychology of Public Relations: How Emotions Shape Brand Perception Read More »
In public relations, communication is everything—or so we’ve been taught. But what if the most powerful PR strategy isn’t always about saying more, but about saying less? In a world overloaded with information, where every brand is fighting to be heard, the art of strategic silence is becoming an underrated yet highly effective tool in
The Art of Silence in Public Relations: When Saying Less Means More Read More »
