Blog Archives

Personalization in PR: Engaging Target Audiences with Precision

In today’s rapidly evolving digital landscape, personalization in public relations (PR) has shifted from being a “nice-to-have” to an essential strategy. With the proliferation of data analytics and artificial intelligence (AI), personalization enables PR professionals to reach their audiences with precision, creating more impactful and meaningful engagement. In 2024-25, brands that embrace personalization will be […]

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Public Relations and SEO: How They Work Together for Brand Visibility

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Public Relations and SEO: How They Work Together for Brand Visibility In today’s digital age, public relations (PR) and search engine optimization (SEO) are no longer separate entities but rather two powerful strategies that can work together to enhance brand visibility. While PR focuses on shaping public perception and building relationships with the media, SEO

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How You Can Maximize Career Growth as a PR Professional with KPIs

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In today’s fast-evolving communication landscape, working in a dynamic field like public relations (PR) demands more than creativity and networking skills. As a PR professional, setting clear goals and measuring progress are crucial for maximizing career growth. One of the most effective ways to ensure you’re advancing in your career is by focusing on key

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best time and day to pitch to a journalist

What are the best times and days to send a pitch to a journalist?

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What Are the Best Times and Days to Send a Pitch to a Journalist? As a PR professional, one of the keys to securing media coverage for your clients is knowing when to send a pitch. The right timing can make a huge difference in whether your email gets opened or ignored. Journalists are often

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Six Tips To Pitch Your Writing To Editors

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Getting to see their client’s story being published in the front page of a newspaper or a magazine as a cover story is an achievement equal to climbing the Himalayas and this is possible if you follow a systematic approach and reach out to the editors at the right time. Here are a few tips

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Highlighting Rosatom’s CSR Activities To Combat Global Warming

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Global warming and environmental issues are no longer something that will merely impact us in the future, it’s already happening around us. Rosatom is Russia’s state nuclear energy corporation. This Russian Government organisation, headquartered in Moscow, is one of the leaders in the world’s nuclear energy industry. Notably, it runs 33 nuclear power plant units

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Planning a PR event to promote a brand or product: Ways to get the word out

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There’s always plenty of excitement when you decide to promote a new brand or product. You want the world to witness and feel the same thrill that you have while bringing it to the centre stage. When you plan a PR event to promote it, it’s important that you create a buzz, here are some

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3 Metrics to Measure your PR Success

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How to Measure your PR Success? PR professionals have long back faced the challenges of measuring the success of a campaign and effectively reporting earned media results. It can be difficult to understand how to measure PR’s contribution and to justify your hard work to the client. Traditional PR agencies will put together a coverage

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Why do banks need public relations?

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Banking today is a complex service with myriad product and service offerings. The digitization of the economy has meant that in-person interactions are minimal today; the personal client-bank relationship of yesteryears has undergone a sea change. Most of the transactions are being performed online and the connect is lost. The competition between banks is greater

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Tips to get the best out of your PR Agency

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PR is a highly demanding job and it has many variable factors to consider before making a decision. Appointing a PR agency definitely makes it easy for companies as they take care of all press and news related details. Stating what you want from your PR agency helps them be more productive and achieve higher

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Blog

Personalization in PR: Engaging Target Audiences with Precision

Public Relations and SEO: How They Work Together for Brand Visibility

How You Can Maximize Career Growth as a PR Professional with KPIs

What are the best times and days to send a pitch to a journalist?

Six Tips To Pitch Your Writing To Editors

Highlighting Rosatom’s CSR Activities To Combat Global Warming

3 Metrics to Measure your PR Success

7 Ways To Get Better PR – Public Relations Agency In Chennai

Highlighting Rosatom’s CSR Activities To Combat Global Warming

How can Public relations be used to Manage a Crisis?

How important is a PR advisor for your company?

Want To Be A Successful PR Specialist? many cases, this requires a great deal of flexibility in terms of both working style and s