Many times you must have read the words, ‘The only constant is change’. Nowhere is it more relevant than today’s world where everyday throws up new opportunities and challenges. Today, communication is so easy and you can quickly spread your message through social media but the flip side is that your competitors too have the […]
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The Four P’s of PR When you speak of Public Relations, it’s such a vast subject that it’s not easy to try and fit it into tiny containers. Good PR is all about building a favorable brand image for a brand or individual. An image that will be trusted and respected. This does not happen
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Technology, the new hero of PR! Who ever said that press conferences need to be a series of boring speeches and PPTs? To grab the attention of the press and engage it, use technology and you will be surprised at what a big difference it can make. Why send out printed invites? Watzapp a gif
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“IF I WAS DOWN TO MY LAST DOLLAR, I’D SPEND IT ON PUBLIC RELATIONS,” ~ Bill Gates Jim was visiting a foreign country. He was walking leisurely on a nearly empty street. When he passed a store, he saw to his horror a fierce Rottweiler attacking a baby. Without a moment’s hesitation, Jim rushed forward,
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Brands have mushroomed and everyone is fighting for the limited space in the media. Getting your brand in the news has become tougher. However, PR has found a new way to get its foothold in the media through media partnership. This works best for events, co-branding, social causes and so on. What is media partnership?
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How customisation in PR can be a game changer PR is a skilful game where each move has to be calculated with precision to win. Here’s a look at a challenging assignment that came our way and how we made this a national success for our clients. Since 1995, Chennai-based Bhagwan Mahaveer Foundation has been
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Smart ways to increase the news value of your brand! PR is all about getting your brand the mileage you want in the media. To achieve this goal, the news you want carried must offer better news value than the millions of pieces competing for attention. In short, it must have an attractive hook for
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Start-ups are the name of the game today! Even 20-somethings are no longer in search of their perfect job, they are keen to turn entrepreneurs. They have brilliant ideas but transforming these ideas into big businesses needs good PR. With the financial landscape of India changing and people being more open to innovation and new
Disruptive communication is the new buzzword around and it’s taking the PR world by storm too. Large established brands tend to settle into a comfort zone without doing anything that’s too innovative. Smaller ones try to ‘Copy’ the success of these big brands hoping it will make them successful too. However, whether it’s a start-up
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For years, there has been talk about how the future of print is at stake. The naysayers have been calling it a dying medium. However, we beg to differ, print today has changed, rather transformed to accommodate the tastes of the new breed of readers. The style for one has changed. Instead of verbose, content
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