Smart ways to increase the news value of your brand! PR is all about getting your brand the mileage you want in the media. To achieve this goal, the news you want carried must offer better news value than the millions of pieces competing for attention. In short, it must have an attractive hook for […]
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Start-ups are the name of the game today! Even 20-somethings are no longer in search of their perfect job, they are keen to turn entrepreneurs. They have brilliant ideas but transforming these ideas into big businesses needs good PR. With the financial landscape of India changing and people being more open to innovation and new
Disruptive communication is the new buzzword around and it’s taking the PR world by storm too. Large established brands tend to settle into a comfort zone without doing anything that’s too innovative. Smaller ones try to ‘Copy’ the success of these big brands hoping it will make them successful too. However, whether it’s a start-up
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For years, there has been talk about how the future of print is at stake. The naysayers have been calling it a dying medium. However, we beg to differ, print today has changed, rather transformed to accommodate the tastes of the new breed of readers. The style for one has changed. Instead of verbose, content
Print Is Not Dying, It’s Changing Avatar! Read More »
In every sphere, technology has been a game changer and PR is no exception. Firstly, the whole process of dissemination of information is changing. Emails are still the preferred mode of communication when it comes to press releases and briefs. However, with today being a generation on the go, information such as videos, images and
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Though Advertising is one form of Public Relations exercise, today, advertising is seen as an independent and vibrant discipline as most corporate houses give a great deal of attention to advertising. The instant visual impact it creates, outreach across different strata of the society beyond language, age and literacy barriers, and the inherent brand recall
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The key to media publicity is the newsworthiness of organization and its activities. There is no business that does not have any newsworthy information. Things that might seem ordinary to a firm may interest certain sections of the media as being important and newsworthy. The events that will immediately grab the interest of the media
The information that the media considers as newsworthy for publicity Read More »
As we all know, the proverb `Practice makes perfect’ holds good for Public relations too. PR agencies have to constantly ‘exercise’ basic PR skills in order to be successful. The basic PR skills a PR specialist needs are excellent writing and verbal communication abilities. Over and above, a PR specialist also must know to work
Public relations is a low cost, potent marketing tool for individuals, groups, organizations, corporates or anybody who have the need to communicate their presence, profile, projects, products and services to the public, especially the target audience, to benefit from each other. Suitable to the specific need, expected outreach and timeframe, any appropriate strategies such as
The most important thing of press conference is the news that is going to be delivered. Based on the value of the content, a PR professional decides whether he/she has to conduct a press release, press conference or an exclusive interview. Here are 6 things one has to keep in mind before conducting a press
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