Blog Archives

7 Super Smart Ways To Keep Social Service Organisation Events In The Media Headlines

Social service organisations such as Rotary International, Lions Club, Junior Chambers, Round Tables, across the globe are highly active organizations that not only facilitates the meeting of individuals across the spectrum for life but has contributed in myriad ways for the betterment of society through projects that range from health care, education, drinking water, environment […]

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3 Ways To Build Trust With Journalists

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How Do Journalists 3 WAYS TO BUILD TRUST WITH JOURNALISTS? Journalists are vital players in sharing your company’s story which ultimately helps your company gain more credibility in the marketplace and generate more leads as well. Being a PR professional, maintaining a healthy relationship between newsrooms and journalists can be a bit of a challenge.

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Meet the Father of PR

Weeding Out Fake News Through PR

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With the rise of social media, communication has become faster and it offers many advantages for PR. However, at the same time, it has also brought with it one of the worst fears of the PR industry – the Fake News Phenomenon. What is Fake News? Fake News is news that is intentionally and verifiably

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Public Affairs – An Important Tool To Promote Business

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How does public relations help to promote a business? Public affairs can be defined as building and developing relations between an organization and politicians, governments and other decision-makers. This is an industry that has evolved during recent years and is usually looked at as a branch or sub-discipline of public relations (PR). Activities of public affairs professionals Public affairs is a specialized domain and

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Functions Of A Public Relations Agency

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Individuals and organizations wishing to build their image need a public relations agency’s help as it implements its expertise to enhance clients’ reputations through the media. PR professionals have the ability to analyze the organization, identify newsworthy developments, and can translate them into substance for publicity. The functions of a public relations agency include some

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5 Top Reasons Social Media Monitoring Is Important For PR

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5 Top Reasons social media monitoring is important for PR Social media monitoring is a must for any brand. This is the constant barometer that keeps a brand in touch with reality. Any PR agency must constantly do social media monitoring to stay ahead of the game. Analytics firm Talkwalker’s CEO Robert Glaesener mentioned in

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From Negative Commenters To Brand Advocates: 4 Effective Strategies For A PR Professional

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How to Develop a Successful PR Strategy? The reputation of a business is like a coin with heads and the tails. If we consider heads as positive, then tails ought to be negative. In business too, it is inevitable. One day, you could have positive news and the next day, totally negative depending on the

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How A PR Campaign Can Help A Brand Launch

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In today’s increasingly competitive world, consumers are being bombarded by information and marketing from all sides. It’s becoming increasingly difficult for brands to grab the attention of their target audiences. However, the world’s top brands have always been innovative in their marketing and ensured that when their brands get launched, they get the big spectrum

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5 Ways To Create Awareness For Your Brand Through Press Releases

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Press releases are a tool that PR agencies usually use to attract media attention for your brand when you’re introducing new products or services or when you’re announcing any significant news with regards to your brand. Studies have shown that issuing press releases will help you in creating awareness for your brand in the local

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