Meet the Father of PR Edward Louis James Bernays is popularly known as the Father of PR. Though he was born in 1891 at Vienna, Austria, he grew up in New York. The Austrian-American was a master of propaganda and had crafted many highly innovative and effective PR campaigns that made a big impact during […]
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With the rise of social media, communication has become faster and it offers many advantages for PR. However, at the same time, it has also brought with it one of the worst fears of the PR industry – the Fake News Phenomenon. What is Fake News? Fake News is news that is intentionally and verifiably
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How does public relations help to promote a business? Public affairs can be defined as building and developing relations between an organization and politicians, governments and other decision-makers. This is an industry that has evolved during recent years and is usually looked at as a branch or sub-discipline of public relations (PR). Activities of public affairs professionals Public affairs is a specialized domain and
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Individuals and organizations wishing to build their image need a public relations agency’s help as it implements its expertise to enhance clients’ reputations through the media. PR professionals have the ability to analyze the organization, identify newsworthy developments, and can translate them into substance for publicity. The functions of a public relations agency include some
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5 Top Reasons social media monitoring is important for PR Social media monitoring is a must for any brand. This is the constant barometer that keeps a brand in touch with reality. Any PR agency must constantly do social media monitoring to stay ahead of the game. Analytics firm Talkwalker’s CEO Robert Glaesener mentioned in
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How to Develop a Successful PR Strategy? The reputation of a business is like a coin with heads and the tails. If we consider heads as positive, then tails ought to be negative. In business too, it is inevitable. One day, you could have positive news and the next day, totally negative depending on the
In today’s increasingly competitive world, consumers are being bombarded by information and marketing from all sides. It’s becoming increasingly difficult for brands to grab the attention of their target audiences. However, the world’s top brands have always been innovative in their marketing and ensured that when their brands get launched, they get the big spectrum
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Press releases are a tool that PR agencies usually use to attract media attention for your brand when you’re introducing new products or services or when you’re announcing any significant news with regards to your brand. Studies have shown that issuing press releases will help you in creating awareness for your brand in the local
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Having a well-defined corporate vision and values bring a lot of value addition to your organization. These help in defining the direction in which your organization’s PR department should work to spread the word about your company. Let’s discuss in detail on how your PR department can benefit from having a well-structured vision and values
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How to combat fake news through PR Today fake news is on the rise. The reason being that news sources today are no longer exclusively the mass media but social media too. Mass Media has always had gatekeepers like Editors and Publishers who do take the effort to verify the credibility of news. Social Media
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