Though Advertising is one form of Public Relations exercise, today, advertising is seen as an independent and vibrant discipline as most corporate houses give a great deal of attention to advertising. The instant visual impact it creates, outreach across different strata of the society beyond language, age and literacy barriers, and the inherent brand recall […]
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The key to media publicity is the newsworthiness of organization and its activities. There is no business that does not have any newsworthy information. Things that might seem ordinary to a firm may interest certain sections of the media as being important and newsworthy. The events that will immediately grab the interest of the media
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As we all know, the proverb `Practice makes perfect’ holds good for Public relations too. PR agencies have to constantly ‘exercise’ basic PR skills in order to be successful. The basic PR skills a PR specialist needs are excellent writing and verbal communication abilities. Over and above, a PR specialist also must know to work
Public relations is a low cost, potent marketing tool for individuals, groups, organizations, corporates or anybody who have the need to communicate their presence, profile, projects, products and services to the public, especially the target audience, to benefit from each other. Suitable to the specific need, expected outreach and timeframe, any appropriate strategies such as
The most important thing of press conference is the news that is going to be delivered. Based on the value of the content, a PR professional decides whether he/she has to conduct a press release, press conference or an exclusive interview. Here are 6 things one has to keep in mind before conducting a press
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Social service organisations such as Rotary International, Lions Club, Junior Chambers, Round Tables, across the globe are highly active organizations that not only facilitates the meeting of individuals across the spectrum for life but has contributed in myriad ways for the betterment of society through projects that range from health care, education, drinking water, environment
7 Super Smart Ways To Keep Social Service Organisation Events In The Media Headlines Read More »
How Do Journalists 3 WAYS TO BUILD TRUST WITH JOURNALISTS? Journalists are vital players in sharing your company’s story which ultimately helps your company gain more credibility in the marketplace and generate more leads as well. Being a PR professional, maintaining a healthy relationship between newsrooms and journalists can be a bit of a challenge.
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Meet the Father of PR Edward Louis James Bernays is popularly known as the Father of PR. Though he was born in 1891 at Vienna, Austria, he grew up in New York. The Austrian-American was a master of propaganda and had crafted many highly innovative and effective PR campaigns that made a big impact during
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With the rise of social media, communication has become faster and it offers many advantages for PR. However, at the same time, it has also brought with it one of the worst fears of the PR industry – the Fake News Phenomenon. What is Fake News? Fake News is news that is intentionally and verifiably
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How does public relations help to promote a business? Public affairs can be defined as building and developing relations between an organization and politicians, governments and other decision-makers. This is an industry that has evolved during recent years and is usually looked at as a branch or sub-discipline of public relations (PR). Activities of public affairs professionals Public affairs is a specialized domain and
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