Individuals and organizations wishing to build their image need a public relations agency’s help as it implements its expertise to enhance clients’ reputations through the media. PR professionals have the ability to analyze the organization, identify newsworthy developments, and can translate them into substance for publicity. The functions of a public relations agency include some […]
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5 Top Reasons social media monitoring is important for PR Social media monitoring is a must for any brand. This is the constant barometer that keeps a brand in touch with reality. Any PR agency must constantly do social media monitoring to stay ahead of the game. Analytics firm Talkwalker’s CEO Robert Glaesener mentioned in
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How to Develop a Successful PR Strategy? The reputation of a business is like a coin with heads and the tails. If we consider heads as positive, then tails ought to be negative. In business too, it is inevitable. One day, you could have positive news and the next day, totally negative depending on the
In today’s increasingly competitive world, consumers are being bombarded by information and marketing from all sides. It’s becoming increasingly difficult for brands to grab the attention of their target audiences. However, the world’s top brands have always been innovative in their marketing and ensured that when their brands get launched, they get the big spectrum
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Press releases are a tool that PR agencies usually use to attract media attention for your brand when you’re introducing new products or services or when you’re announcing any significant news with regards to your brand. Studies have shown that issuing press releases will help you in creating awareness for your brand in the local
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Having a well-defined corporate vision and values bring a lot of value addition to your organization. These help in defining the direction in which your organization’s PR department should work to spread the word about your company. Let’s discuss in detail on how your PR department can benefit from having a well-structured vision and values
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How to combat fake news through PR Today fake news is on the rise. The reason being that news sources today are no longer exclusively the mass media but social media too. Mass Media has always had gatekeepers like Editors and Publishers who do take the effort to verify the credibility of news. Social Media
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Role Of Email Marketing In Public Relations Email marketing is one of the best options to reach out to people at a larger scale and help PR agencies in earning the fruits of their labor. If you send out emails to the general public continuously, it acts as a third party endorsement and there are
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These days a word that’s much in vogue is ‘influencers’. Who are these influencers? To put this simply, they are people who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position, or relationship. For instance, fashion bloggers have greater influence over buyers than even A-list celebrities. We talk
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When it comes to discussing financial communication from a PR agency and investor relations, this is an area that needs to be redefined. In fact, it’s this bedrock of trust on which all else depends. It’s common for one could feel a little confused but here’s clarity. Ethics in a broad sense are defined as
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