PR Agency in
Where strategy meets implementation
We take pride in being one among the very few leading PR consultancy firms, headquartered in Chennai and rapidly progressing. When it comes to delivering results and keeping the promise, our clients and partner associates rely on us, that’s what makes us the most sought-after PR firm…
Public Relations Society of India (PRSI) National Awards 2020
The Times of India’s Times Business Awards 2021 - Best PR Agency
Public Relations Council of India (PRCI) Excellence Awards 2021
There are two things that all of us strive towards – Recognition and Appreciation. We believe recognition and appreciation is bestowed naturally when we work par excellence. We have been fortunate enough to be recognized and be appreciated by our clients, and in the process win some awards too.
Who We Serve
No post found
People Say The Nicest Things
Excellent service & support!!
Signing up with catalyst is one of the best things which has happened to naturals. In the last 2 years they have done wonderful PR that today we have become the undisputed leader in our category. They are quick, proactive and very objective.
Nice work! Keep it up
From our bad experience in the past, we were skeptical in seeking PR service again, However, Catalyst PR’s Proficiency totally changed our impression. Its well-planned strategies are result-oriented, giving the desired read.
With Catalyst PR, it has been results, results, results – all the way!
Frequently Asked Questions
The term ‘Public’ in Public Relations may refer to an organisation’s external stakeholders such as customers, investors, regulators, and local communities. Public Relations is essentially a communications practice. The role of Public Relations is to communicate the positive roles the brands play in the lives of the public – directly and or indirectly.
Public Relations heavily relies on media, especially the press. Consequently, some of the key deliverables of Public Relations are: organising press meets, creating press releases, and interacting with journalists.
However, Public Relations does not have to be media driven always. It can also use non-media means such as organising customer meets, investor meets, community events, and publishing its own newsletters or magazines, to create brand awareness.
- Increases awareness of your products and services, boosting your sales
- Provides a comprehensive financial picture about your business to banks, financial institutions, and others in the ecosystem
- Convinces new dealers, traders, agents to establish business relations with you and it also helps to retain the existing ones
- Promotes goodwill in the society and boosts the morale and esteem of your employees.
- Makes it easy for you to attract new talent
- Gives you a competitive edge
Having a great news will not automatically translate into good media coverage. It calls for expertise in presenting the news in appropriate format and distributing it to the right person / division in the media, and often, follow-up.
Take the case of issuing a press release. The news must be prepared and presented to the press in a particular format. This helps journalists quickly understand what is news. Then the press release should be reached to the journalist / reporter who specializes to cover such news. It should be done at the right time. Above all, it requires appropriate follow ups.
If you do not have the expertise or do not have a dedicated team that enjoys a rapport with the journalists and publishing houses, then you will need a PR agency.
No. 24/46, Dr. B.N. Road (North Boag Road) T. Nagar,
Chennai, Tamil Nadu 600017