Establishing a good connection with people be it, customers, stakeholders or media is very important for any corporate house. Many tend to concentrate more on the running of their business and less on what to showcase to the public at large including the media. With social media playing a crucial role in any business today, …
2022 brings with it new hopes and new plans! Like every other industry, PR too is set to embrace new trends and blaze new trails. Here’s a look at what’s in store. 2021 was a year of lockdowns but yet there was plenty of activity on social media and virtual press meets were the order …
Facebook needs no introduction; the social media giant founded by Mark Zuckerberg is here to stay. With millions of users globally, it has been one of the most popular ways for brands to reach audiences and has been used very effectively by PR agencies. The irony is that Facebook has been finding itself in some …
With the rise of social media, communication has become faster and it offers many advantages for PR. However, at the same time, it has also brought with it one of the worst fears of the PR industry – the Fake News Phenomenon. What is Fake News? Fake News is news that is intentionally and verifiably …
