In public relations, communication is everything—or so we’ve been taught. But what if the most powerful PR strategy isn’t always about saying more, but about saying less? In a world overloaded with information, where every brand is fighting to be heard, the art of strategic silence is becoming an underrated yet highly effective tool in […]
The Art of Silence in Public Relations: When Saying Less Means More Read More »
Imagine that you’re on live television giving an interview and the journalist asks a question for which you don’t have an answer. How would it make you feel? For those who serve as spokesperson, being caught off guard during an interview is what nightmares are made of. It happens almost all the time. Many incidents
4 Tips to Ace in your television interview Read More »
This is a question that rolls around client minds while deciding on the PR agency. After all, as a client you trust your most precious possession, your brand to the PR agency. Here are some things to look out for while making your choice. The presentation that a PR agency makes will give you quite
What Makes A Good PR Agency? Read More »
The world is getting more and more competitive and brands are fighting for limited editorial and media space. How do you squeeze your brand into the news? This question is the base around which every PR activity is centered. However, every question has an answer and here we go. One of the best tools that
5 Top Reasons To Have A PR Calendar Read More »
The key to media publicity is the newsworthiness of organization and its activities. There is no business that does not have any newsworthy information. Things that might seem ordinary to a firm may interest certain sections of the media as being important and newsworthy. The events that will immediately grab the interest of the media
The information that the media considers as newsworthy for publicity Read More »
