The key to media publicity is the newsworthiness of organization and its activities. There is no business that does not have any newsworthy information. Things that might seem ordinary to a firm may interest certain sections of the media as being important and newsworthy. The events that will immediately grab the interest of the media are:
Opening a new business
Launch of a new product
Information regarding new tools, machinery or technology
Future plans of an organization
Information pertaining to tie-ups with foreign firms or with regard to signing up of agreements
Information regarding big-league business orders worth more than a crore from within the country or from abroad
Information with regard to a firm's expansion or diversification
Information with regard to receiving or presenting awards
Information regarding things that are done for the first time in the state or in the country
Information on appointment of franchisees, traders or dealers
Information relating to the problems in the industry
Information on the functions relating to commerce and business
Information about a trade fair or a fashion parade
Be it the organisation looking for publicity or media itself, the ultimate aim of both these set ups is to reach out the public / target group with the information that interests them and that they are eager to know about. Information as said above will create an impression about the organisation and help it have a branding edge.
