Healthcare & Pharma

The Chennai-based ACME Consulting, India’s largest Healthcare Quality Consulting Group introduced India’s first Third Party, Independently conducted Patient Satisfaction Survey Program coinciding with World Patient Safety Day. 25 hospitals including 2 government hospitals in the city signed up for the program. Catalyst PR handled the PR for the launch of the program.

ACME Consulting

AHPI (Association of Healthcare Providers of India) in partnership with IMA (Indian Medical Association) launched India’s first Patient Safety Standards for improved healthcare in smaller government and private Hospitals, which was handled by Catalyst PR.

Catalyst PR was roped in for crisis handling of the situation that arose in Bharathiraja Hospital. A press meet was organized by a group of Doctors including IMA members to share concerns on the growing incident of allegations against medicos. Catalyst PR helped in outreach of news on Seminar on Advanced Cardiology and Cardiac Surgery Treatment held at the hospital.

Catalyst PR handled the launch of Cura Dental Foundation, a not for profit dental care institution at Chennai. Preventive to complex treatment solutions in an ultra-hygienic environment at highly cost-effective budget is the specialty of the Foundation.

Kauvery Hospital, city’s renowned multi-speciality hospital, has performed a rare spinal cord surgery, a first of its kind to be performed on a 6-month old female child hailing from IRAQ. The press meet was handled by Catalyst PR. Complex Arterial Switch operation on two-month old baby from Myanmar, Surgery on a 26-year old Omani female for her chronic lung disease, launch of the Department of Orthogeriatrics and launch of first-of-its-kind comprehensive geriatric care scheme are the other PR assignments we have handled for the hospital.

Kauvery Hospital

The Chennai based SIMS (SRM Institutes for Medical Science) Hospital is one of the leading super speciality quaternary care hospitals in Tamil Nadu and our regular client. Since regular news coverage will have no news value, we constantly devise innovative strategies to get them coverage. We motivated them to share different and unique topics which have given us a good response from the media – rare surgeries, exclusive surgeries on foreign patients, launch of new facilities. This keeps the news flowing and regular coverage in leading print, electronic and online media. We also have daily news tracking activity set up for them.

MGM Healthcare is a sophisticated and premium healthcare facility in Chennai. One of the top Tamil Nadu Government Ministers had been admitted here for some health care. Focussing on the healthcare angle, the hospital shared a press release of this news with the media and wanted us to track all the electronic media that had covered the news. Within a day’s time, we tracked all major TV channels that covered the news. We are proud to be the only one in Tamil Nadu to offer this kind of a service. Our timely work was much appreciated.

VS Hospitals and VS Medical Trust, pioneers in Advanced Cancer Care, organized a walkathon to commemorate World No Tobacco Day, observed on 31st of May, every year. The event was ably supported by Catalyst PR.