In today’s dynamic public relations (PR) landscape, authentic storytelling has emerged as a game-changer. As brands compete for attention amidst the digital noise, audiences increasingly value genuine connections over polished advertising. For businesses looking to make a lasting impact, especially with the help of a PR agency in Chennai, crafting meaningful stories is essential to […]
In today’s rapidly evolving digital landscape, personalization in public relations (PR) has shifted from being a “nice-to-have” to an essential strategy. With the proliferation of data analytics and artificial intelligence (AI), personalization enables PR professionals to reach their audiences with precision, creating more impactful and meaningful engagement. In 2024-25, brands that embrace personalization will be
Personalization in PR: Engaging Target Audiences with Precision Read More »
Public Relations and SEO: How They Work Together for Brand Visibility In today’s digital age, public relations (PR) and search engine optimization (SEO) are no longer separate entities but rather two powerful strategies that can work together to enhance brand visibility. While PR focuses on shaping public perception and building relationships with the media, SEO
Public Relations and SEO: How They Work Together for Brand Visibility Read More »
In today’s fast-evolving communication landscape, working in a dynamic field like public relations (PR) demands more than creativity and networking skills. As a PR professional, setting clear goals and measuring progress are crucial for maximizing career growth. One of the most effective ways to ensure you’re advancing in your career is by focusing on key
How You Can Maximize Career Growth as a PR Professional with KPIs Read More »
What Are the Best Times and Days to Send a Pitch to a Journalist? As a PR professional, one of the keys to securing media coverage for your clients is knowing when to send a pitch. The right timing can make a huge difference in whether your email gets opened or ignored. Journalists are often
What are the best times and days to send a pitch to a journalist? Read More »
Getting to see their client’s story being published in the front page of a newspaper or a magazine as a cover story is an achievement equal to climbing the Himalayas and this is possible if you follow a systematic approach and reach out to the editors at the right time. Here are a few tips
Six Tips To Pitch Your Writing To Editors Read More »
Global warming and environmental issues are no longer something that will merely impact us in the future, it’s already happening around us. Rosatom is Russia’s state nuclear energy corporation. This Russian Government organisation, headquartered in Moscow, is one of the leaders in the world’s nuclear energy industry. Notably, it runs 33 nuclear power plant units
Highlighting Rosatom’s CSR Activities To Combat Global Warming Read More »
There’s always plenty of excitement when you decide to promote a new brand or product. You want the world to witness and feel the same thrill that you have while bringing it to the centre stage. When you plan a PR event to promote it, it’s important that you create a buzz, here are some
Planning a PR event to promote a brand or product: Ways to get the word out Read More »
How to Measure your PR Success? PR professionals have long back faced the challenges of measuring the success of a campaign and effectively reporting earned media results. It can be difficult to understand how to measure PR’s contribution and to justify your hard work to the client. Traditional PR agencies will put together a coverage
3 Metrics to Measure your PR Success Read More »
Banking today is a complex service with myriad product and service offerings. The digitization of the economy has meant that in-person interactions are minimal today; the personal client-bank relationship of yesteryears has undergone a sea change. Most of the transactions are being performed online and the connect is lost. The competition between banks is greater
Why do banks need public relations? Read More »
