Story telling in Public relations

The Power of Authentic Storytelling in Modern PR: Connecting with Audiences in a Distracted World 

In today’s dynamic public relations (PR) landscape, authentic storytelling has emerged as a game-changer. As brands compete for attention amidst the digital noise, audiences increasingly value genuine connections over polished advertising. For businesses looking to make a lasting impact, especially with the help of a PR agency in Chennai, crafting meaningful stories is essential to […]

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Personalisation in PR

Personalization in PR: Engaging Target Audiences with Precision 

In today’s rapidly evolving digital landscape, personalization in public relations (PR) has shifted from being a “nice-to-have” to an essential strategy. With the proliferation of data analytics and artificial intelligence (AI), personalization enables PR professionals to reach their audiences with precision, creating more impactful and meaningful engagement. In 2024-25, brands that embrace personalization will be

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SEO and PR

Public Relations and SEO: How They Work Together for Brand Visibility 

Public Relations and SEO: How They Work Together for Brand Visibility  In today’s digital age, public relations (PR) and search engine optimization (SEO) are no longer separate entities but rather two powerful strategies that can work together to enhance brand visibility. While PR focuses on shaping public perception and building relationships with the media, SEO

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KPI for PR professional career growth

How You Can Maximize Career Growth as a PR Professional with KPIs

In today’s fast-evolving communication landscape, working in a dynamic field like public relations (PR) demands more than creativity and networking skills. As a PR professional, setting clear goals and measuring progress are crucial for maximizing career growth. One of the most effective ways to ensure you’re advancing in your career is by focusing on key

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Highlighting Rosatom’s CSR Activities To Combat Global Warming

Highlighting Rosatom’s CSR Activities To Combat Global Warming

Global warming and environmental issues are no longer something that will merely impact us in the future, it’s already happening around us. Rosatom is Russia’s state nuclear energy corporation. This Russian Government organisation, headquartered in Moscow, is one of the leaders in the world’s nuclear energy industry. Notably, it runs 33 nuclear power plant units

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