Functions Of A Public Relations Agency

Individuals and organizations wishing to build their image need a public relations agency’s help as it implements its expertise to enhance clients’ reputations through the media. PR professionals have the ability to analyze the organization, identify newsworthy developments, and can translate them into substance for publicity. The functions of a public relations agency include some or all of the following:

  • Identifying newsworthy information
  • Formulating suitable PR strategy and chalking out target-oriented media plan
  • Preparing and disseminating media releases
  • Arranging and fixing the schedule for press meet
  • Designing invites for the media
  • Arranging for photographers and videographers, if necessary
  • Sending reminders for ensuring good media turnout at the press meet
  • Preparing clients on expected questions and effectively fielding them during press meets
  • Providing valuable inputs of the company to the media at the press meet
  • Following up with the media for news coverage
  • Tracking and mailing the published news clippings to the clients
  • Creating and conducting special events for public outreach and media relations
  • Writing pitch notes about individual/firm and sending them to media
  • Responding promptly and efficiently in times of crisis situations

Such analytical evaluation of the information and transformation into a communiqué that is of interest to the media and easily understandable by the target audience will aid right projection.

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