Press releases are a tool that PR agencies usually use to attract media attention for your brand when you’re introducing new products or services or when you’re announcing any significant news with regards to your brand. Studies have shown that issuing press releases will help you in creating awareness for your brand in the local and international scene.
HOW DO YOU CREATE BRAND AWARENESS THROUGH PRESS RELEASES?
Here are five ways that can create awareness for your brand through press releases when you work closely with your PR agency:
BUILD A MEDIA CENTER
A media center, press room or press page is a good place to start communication with your audience. Ideally, it is built by your PR agency to serve the following purposes.
- To provide the media with a useful tool that they can use in creating a headline or story.
- To serve as a landing page to provide more information.
AWARENESS THROUGH CONTENT
Writing and distributing press releases and other tools like blogs is a great way to promote awareness of your brand among potential consumers, investors and customers.
Here are a few tips that your PR agency can do to create great content for your brand:
- The content should provide expert and detailed perspectives and insights.
- It should present facts that will make the content more credible and trustworthy.
USE THE BEST DISTRIBUTION SERVICE
When you use the right PR agency, your news will be spread across different platforms and media. PR agencies have a network of media outlets and journalists who are more likely to see your news and have the interest to cover your story. The exposure you gain through a PR agency promotes brand awareness.
AWARENESS THROUGH SOCIAL MEDIA
Social media is a very powerful way to connect with millions of profiles across multiple platforms. Work with your PR agency to choose a press release service that offers a social media sharing option to distribute the content about your brand.
BUILD A BRAND THROUGH LEADERSHIP
Projecting your brand as a thought leader in your industry increases trust and credibility. Press releases are an excellent option to project your company as a thought leader in your niche, building trust among your audience.
Press releases serve as a tool to create brand awareness and to build trust. Working with your PR agency to publish quality press releases will spread the word about your company far and wide.