A public relation campaign or a plan is a set of activities that are planned well in advance that will ultimately help in reaching a specific goal. In order to proceed in an organized way, it is important to design a strategic plan on how and when to execute the plan. Every PR professional would craft the plan in order to make the event or launch a profitable one.
Here are the 5 elements to craft a winning PR campaign:
SWOT Analysis:
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis is a highly effective addition to a PR plan since it helps you list out the four most important criteria for any business or promotion. While drafting this out, looking at a bigger picture can surely help you foresee the opportunities and threats for your business. Also knowing the strengths and weaknesses will make you aware of your areas of improvement.
Objectives:
This would be the next section which will be the checklists on what you’re trying to achieve. If you’re developing a yearly plan, then you must include objectives that are long term. On the contrary, if it is for a short period such as a promotional event, then you need to be specific about your objectives.
Strategy:
This section is to design a strategic plan that describes how the objectives will be met. It also should contain an outline of your strategy along with your specific tactics relative to the plan. Your tactics can include targeted emails, hashtag campaigns, etc. But most importantly, the plan should be made comprehensible to anyone who is permitted.
Timeline:
Following a definite path or timeline is an important feature of a winning plan. Thus, discussing with team members can help you arrive at the necessary time taken for each step to be planned and executed. This should be a part of the plan which will help omit all the confusions and helps to proceed with the plan in a streamlined manner.
Messaging:
Before launching a product or hosting a promotional campaign, conveying a message that provides a clear picture of the brand and the launch event to the masses. A ‘Call to Action’ like inaugural offer or following ‘first come first serve’ basis are better options to promote a brand. Contact details should also be mentioned. This needs to be included in the plan as this is the final step.
