THE DIFFERENCE BETWEEN MARKETING & PR First, let’s understand what PR or public relations is all about. To put it forth in a simple manner, PR works to help a business or individual create a positive reputation amongst the public. This may be by way of unpaid or earned communications and may span traditional media, […]
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ROLE OF A PR AGENCY TO INCREASE THE VISIBILITY OF YOUR COMPANY Access to information has never been this easier, in today’s digital world. Anything from A to Z is available at the touch of a finger. Remember? Once, we had to run to the grocery store or a paper stand to buy a newspaper
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PR is all about storytelling and relating to the general public on a personal level. To make meaningful connections with your target audience, you must know how to speak to them in a way they can relate to. In other words, to resonate your message with your audience, your brand needs to exhibit a distinct
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Movie On A Big Screen I mean, who wouldn’t wish to watch movies in theatre with a big screen and enjoy the surrounding sounds or in other words, who would even want to rent-a-movie and watch at home when they have access to the bigger and better screen experience? I certainly wouldn’t, and I dare
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Using PR To Build Your Brand Public relation holds a strong place in building a brand, even among the continuing influence of social media which is a critical part of today’s successful media campaigns. For forthcoming brands, pubby sourcing and cultivating their relationshiplic relations assists in building a strong industry presence and for established businesses,
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Ways To Promote Your Business Startups face many big challenges before they can find a foothold for themselves in the market. They have to compete with established brands and yet make a space for themselves. If this was not tough enough, there comes the added cost of advertising and marketing. However, these are critical to
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Role Of PR In Crisis Management A crisis may hit any company at any time. How the company deals with a crisis can make or break it. There are many unexpected threats and these could severely damage not just your reputation but also have a very negative impact on customer acquisition and loyalty, revenue and so on. This is
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List of things to consider to find the Best PR agency for your Startup. MAKE SOME PR GOALS CAPACITY TO DELIVER REPUTATION MATTERS EXPERIENCE EXPERTISE BUDGET ARE THEY LISTENING? PICK AN AGENCY YOU ARE COMFORTABLE WITH KEEP EXPECTATIONS REALISTIC AND TRANSPARENT As a startup, you have a good product or service in hand and plenty
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Regardless of how effective you run an organization, it doesn’t have the desired outcome if your target audience is not aware of your brand, successes, and contributions your business has made in society. A public relations campaign that educates and informs the customers about the contributions of your organization enhances brand recognition, making it more
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This is probably a question that many a businessman has. Not just that, there are many other questions that pop up, for instance, would it really be worth hiring a PR agency, will it bring in the expected ROI etc., READ ON TO FIND OUT HOW A PR AGENCY CAN REALLY HELP BUILDS BRAND AWARENESS
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