MOVIE ON A BIG SCREEN
I mean, who wouldn’t wish to watch movies in theatre with a big screen and enjoy the surrounding sounds or in other words, who would even want to rent-a-movie and watch at home when they have access to the bigger and better screen experience? I certainly wouldn’t, and I dare speak for others too. Wait! You are probably thinking, what does this have to do with PR and thinking big? If you think bigger, it has everything to do with it.
One might enjoy the bigger screen if he/she has access to it, and others would prefer to stay at home and face boredom. Companies would do the same. They would want to go big, reaching their target audience at their right time, or would prefer to stay low and earn mere profits without spending much time and money on Public Relations. But if you want to change that, the question you should ask yourself is, “What should I do to earn seats at the big man’s table?” The answer is, invest in the right PR agency. Leave your worries to them. Your PR agency knows the magic to convert your fears into merry for days and years to come.
NEED FOR A “BIG THINKER”
Yes, great things happen when there is a “Big thinker” for your brand. Tons of brands that had face value are now residing in nomads’ land. Believe it or not, a right PR agency who had the capabilities to anticipate such downfall and have prepared for the worst with their strategic thinking could have avoided this catastrophe. It’s no wonder, companies today invest a good portion of the budget in maintaining and developing their PR agency.
In today’s fast-paced world, almost all companies need public relations to enhance their brand identity. When you try to handle PR internally, you will need to find, hire, and train the best employees. This will cost you a lot of effort and time, Whereas it is not the same case with hiring a PR agency. Professional PR agencies will handle all the services proficiently since they have many years of experience and acquired knowledge.
If you want to run your business without any hassles, make sure that you hire professionals and experienced agencies that will help your company in reaching the masses.
ANALYZES THE MARKET
A professional PR agency will assist you in conducting market research, collecting essential data concerning your current market and competitors. Also, they help you in assessing your target audience and customer surveys. These data will act as a tool to measure the public view of your organization.
BUILDS BRAND AWARENESS
A Public Relations agency has the right set of skills to help your company establish and protect its reputation by using several communication channels, both offline and online. They serve as good storytellers that analyze your business and come up with the best ideas. Later on, they work on this idea and translate it to get positive results for your business.
The outcome of media visibility does not grow overnight. It needs time, patience, and continuous effort. The results grow exponentially over time. The more visibility your brand receives, the easier it becomes to gain more recognition. That is why it is advisable to ensure that you have hired a professional Public Relations agency. With the quality services they offer, your company will be able to market your products widely as they create awareness for your brand among the general public.
MASTERS OF MESSAGING
Good Public Relations agencies are excellent communicators of your brand message. They convey the message in a way that resonates with your target group. To do so, it is a must to have connections with an extensive network and establish credibility, which takes time and effort. A top PR agency will have well-established links with the press, bloggers, and influencers, building great relationships with media.
The PR agency advocates your story and message of your brand to the most suitable media outlet that can get your message and your brand noticed by your target audience.
Once your PR agency understands your business and its goals, they know how to pitch, when to pitch, and who to pitch your brand message.
CREATES A POSITIVE IMAGE
Several businesses, celebrities, brands, and organizations work closely with a public relations firm not just to promote their products or services but to build a better image of them. PR firms can shed light on anything that is negative about your brand.
A competent PR agency helps your brand to attain a positive image through online and offline communication channels. This can benefit your organization for the long haul by building a strong brand presence. Henceforth, a strong reputation leads to the potential growth of your company.
To be featured on a well-established channel for a commercial or a magazine or other media outlet, one might need connections in the respective industry. The best way to achieve them is to hire a PR agency to handle them for your brand. They will have relationships with top media outlets that allow your brand to grow efficiently, getting you the marketing you need. They possess the ability to pull off the majority of the work required to gain visibility for your brand
EXCELS IN CRISIS MANAGEMENT
When a crisis occurs within your organization, a PR agency has the experience and resources in place to handle it. They will guide you on how to respond promptly. When fake news spread about your organization, they try to put it off at the earliest, protecting your brand reputation. The PR Agencies are familiar in dealing with the issues that arise during a crisis and can provide guidance on how best to respond to a situation.
They have the tools and processes in place to evaluate a crisis and to follow the way of how various audiences are reacting to the crisis. Having a team on board that already knows your brand and the key stakeholders make it easier to understand how to respond in times of crisis.
MAXIMIZES THE VISIBILITY OF YOUR PRODUCT LAUNCH
Successfully launch of a new service or product is crucial to the success of any brand. You need the assistance of a PR agency that can create excitement and anticipation for your product or service launch among your target audience.
A PR agency will manage media relations, create events, maximize social media engagements, and perform PR related activities, both online and offline. This helps you launch a product or service that succeeds in achieving its objectives.
COMPETES WITH YOUR COMPETITORS
We are in a consumer-driven economy where it is vital to stand out from the competition unless your business is in a super niche market. Your company has to prove itself as a thought leader in the crowded, established, and large markets. Various websites, social media, and several digital outlets are available to rate, review, and comment on your company, both positive and negative. Your competitors are out there, as well. If their brands are more visible on social media and mentioned more often than your brand, it shows that they are better at public relations than you. This tells you why you should jump into the PR without further thoughts.
A Public Relations agency assists you to develop a strategy that focuses on your organization’s USPs, differentiators, and strengths that give your organization a unique identity and puts your brand among your target audience. Having the right PR partner helps to establish your organization as a supreme leader in your industry.
CHANCES FOR ADDITIONAL OPPORTUNITIES
An agency partnership can help your business get new opportunities. Editors of media publications might contact your PR agency to help fill editorial space and find experts to interview for their articles. This gives a chance for your business to put itself in the eyes of your target audience.
Also, contact agencies are often contacted by event organizers to fill empty conference speaker slots and panel session, knowing they will generally have clients to fill the slot. These can get you a new opportunity to expand your business. Thus, agencies typically work with a wide range of companies over a long period of time and have discovered tactics that work well for your business.
THINGS YOU SHOULD KNOW WHILE HIRING A PR AGENCY TO PROMOTE YOUR BRAND
A relationship with a PR agency is no different from the relationships with a stakeholder of your business. It has to be healthy, and the chemistry has to be there to work with them in the long run. Just because an agency was able to prove success in its past works doesn’t necessarily mean they are right for you. So, it’s good to have some idea of what to look for in an agency in order to avoid common pitfalls.
Here’s what you should be considering when you hire a PR agency for your organization. If you’re already working with one, here are some good reminders for you too.
UNDERSTAND WHAT YOU WANT TO ACHIEVE
Before you start reaching out to a PR agency, know what you’re looking to achieve. If you’re launching a new company or changing the direction of your business, then the PR strategies should be devised accordingly. Before you start looking for a PR agency, consider the problem you want to resolve. It’s essential to have a proper goal in order to seek the support of a PR agency. Having a clear view of your goals will help you in hiring the right PR agency.
Make sure to get specific. Be clear about what you want and how you want to promote your brand. Having specific requirements will assist you in looking for the right PR agency. It’s time to get gritty with what you want out of PR before you even hop on board with one.
ENSURE YOU’RE READY FOR PR
Just because you want your target audience to know about your brand doesn’t mean your brand is ready for PR. There are some factors to be taken into consideration before attempting to build a PR strategy. Those are:
- Do you have USPs that makes your business different from the competition?
- Do you have a clearly defined target audience?
- Can you allot a SPOC to manage your outsourced PR effectively?
- Can you offer a spokesperson to talk to the media on behalf of your business?
- Can you work with your designated PR budget for an extended period of time?
Make sure that you hit at least three out of the five above-listed points. If you are not sure, it may be best to wait until you’re better equipped with all these details to work with a PR agency. Remember, PR is not piecemeal, and to get better results, you must be willing to spend enough to create a comprehensive program that lasts for a longer period of time.
DECIDE ON THE AMOUNT YOU WANT TO SPEND
There is no formula for figuring out the PR budget you should allocate. You can spend what you can spend. Most companies spend about ten percent of their revenue on marketing, including everything from trade shows and advertising to direct mailing and Public Relations. PR should get around three to five percent. But it is up to you to decide on these numbers based on the result you want to see from PR.
DEDICATE A SPOC TO MANAGE THE PR AGENCY
Once you’ve hired a PR agency, you need to consider your agency as an extension of your in-house team. Someone should manage them and take responsibility for their proper integration and growth. Ensure that the person has substantial experience in PR or another related field. You do not have to thoroughly study PR to understand what you are working together to accomplish with your PR agency. If the marketing plan and business objectives are clear, then PR knowledge is not essential. An open-mindedness to take counsel from the agency is all it takes to manage the agency without any hassles.
WORK TO BUILD TRUST FOR A HEALTHY CLIENT-AGENCY RELATIONSHIP
Your relationship with a PR agency is not any different than other relationships. Be honest, open, and respectful when communicating and working towards achieving your business objectives. Remember, you have hired the agency because they specialize in what you don’t know. So trust them when they share a suggestion. It is easy to form a typical client service role and have an agency to acknowledge your decisions.
But a sign of professional PR agency is that they tell you when your competitors are doing it better, where you should improve, why your news is not interesting to a journalist, or what you should to make headlines. If your agency isn’t questioning you enough, then it’s time for you to ask them.
Public relations teams in companies have played and have been playing an essential role in the success of taking their brands to new heights. They understand your brand and how you want it to be perceived within your industry and elevate it as a thought leader. Sharing the real story about your brand among the right audience is beneficial and world-changing.
So, whatever the business may be, with the right PR team on board and the required tools to govern the campaign, your brand could reach heights. All you need is one BIG FAT THINKER or a TEAM, who could help shape your dreams to make it come true.