PONGAL WITH PURPOSE​

PONGAL WITH PURPOSE​

REVIVING TRADITION ​AMONG GEN Z​ Client: ​Dr. MGR-Janaki College of Arts & Science for Women – Chennai ​Objective:​ ​Research & Insight:​ Research Approach: Secondary research was conducted on youth engagement trends, cultural event formats in educational institutions, and media preferences for experiential campus activities. This was supported by informal interactions with Gen Z students to […]

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