Every brand wants better PR, being experts in this field, we now share 7 insider secrets that will really do the magic. Try these and we are sure you will multiply the publicity you get.
Customise to suit the medium
The easiest thing to do while drafting a press release is to make a generic one and mail it off to diverse publications and media. Frankly, this is not the best way to do things. For instance, if you have a product targeted at women and made by a woman entrepreneur, when you write to a general interest magazine, it can focus on the product but if it’s a business publication, you could customise the release to include some facts and figures about the business, the challenges faced by the entrepreneur etc., This customisation will increase the chances of getting good coverage.
Be easy to work with
Some companies think that keeping themselves a little inaccessible will push up their demand and try to cultivate that aura. This might have worked for stars of yesteryears but won’t work for today’s media landscape where every brand is fighting to get a share of the media space. Make sure the brand’s spokesperson is easily available to the media.
Get some great clicks done
Photo-ops are a great way to get the publicity you want. Watch out for the right opportunities, a click of the company’s employees celebrating Deepavali for instance and release just before Deepavali is likely to get carried. Arresting visuals work wonders with newspapers and magazines who are always looking for ways to brighten up their pages.
Go digital with a vengeance
Everyone is up there in Digital Land, all it takes is for you to reach out to them. Stay active on social media such as FB, Twitter, Instagram and so on. Make sure regular blog posts are posted as this keeps your target audience engaged. The greatest advantages of the digital medium are that your message can be really well-targetted.
Co-branding can work wonders
Co-branding is a smart way to get good PR for your company. Look for a brand that complements yours and has a similar target audience. For instance, if you are a pen brand targeting school kids, you could team up with a notebook brand, together you could run contests and events. This will generate plenty of interest and publicity.
Partner with a media house
Partnering with a media house is a very effective means to reach your target audience. Try working with a FM radio station or with a TV channel. An event at a mall or even at large gated communities and apartments can work well.
Use testimonials and quotes
Client testimonials build credibility for a product like nothing else can. The better known your client is, the better the testimonial will work. Always make sure that your press release has quotes form the top management or the spokesperson of the company. Quote make a very strong statement and increase the likelihood of coverage.