What is the scope for public relations?

Public Relations is responsible for managing communication between your organization and the general public, with the objective of building, managing, and maintaining your business’s positive image. They work towards the management of internal and external communications to enable the smooth functioning of the organization, along with the analysis and understanding of the opinion of your target […]
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Important pr metrics your business should track

The Public Relations Industry is today a $11 Billion industry growing at a rapid growth. For marketers, grabbing the eyeballs of the targeted audience is getting tougher and harder to understand. A recent survey showed 66 per cent of PR professionals mentioning, “lack of standards” as the biggest problem with PR measurement and a whopping 82 percent […]
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