PR is a highly demanding job and it has many variable factors to consider before making a decision. Appointing a PR agency definitely makes it easy for companies as they take care of all press and news related details.
Stating what you want from your PR agency helps them be more productive and achieve higher results which in turn helps your company to grow.
Here are a few tips on how to get more from your PR agency
Have a goal
Before starting to work with a PR agency, have a clear idea of what your goals for pertaining to PR activities will be. It may be to build brand awareness among your target audience, boost your industry profile or increase your sales. By having clear goals, it will be helpful in reaching a mutual understanding between you and your agency.
Know your target audience
It’s important to understand who your target audience or potential customers are and clearly convey it to your PR agency. The agency will then develop a strategy to help you reach the right people with your ideas and messages.
Appoint a spokesperson
Have a clear idea of who will be the best spokesperson for your idea/message. This could be your CEO, Senior Management team or media influencers. It is important for the spokesperson to know the business really well. By having a ready spokesperson, your PR agency can pitch them out to the media to gain more opportunities.
Communication is key
PR and businesses work well only if the communication is two way. It is important to stay up to date on the activities that your agency conducted for you. It’s good to have regular meetings with your PR agency and every month to discuss progress against your goals.
Give feedback
After every PR activity, it is important to share your feedback with the agency. It will help the agency analyse the situation and results. They can then make the necessary changes to future strategies.
By following these tips, you can easily spread your communique across by teaming up with your PR agency.
