PR has changed in many ways, but some essential traits remain the same. Here, we give you a peek into the current PR landscape and what’s hot and what’s not! Earned media is the start, not the end Many business people tend to think that once you have received publicity in the media, that’s the […]
What Businesses need to know about today’s PR Read More »
Artificial intelligence is the development of computer systems which are used to perform tasks that require human intelligence. Many people do fear that this can make their jobs obsolete. Considering a report from Mckinsey and Company, almost 45% of paid activities could be replaced with such devices which estimate to a value of 2 trillion
Can AI replace a PR professional? Read More »
Establishing a good connection with people be it, customers, stakeholders or media is very important for any corporate house. Many tend to concentrate more on the running of their business and less on what to showcase to the public at large including the media. With social media playing a crucial role in any business today,
How important is a PR advisor for your company? Read More »
PR professionals – the bridge between an organization and the world that’s outside its boundaries. That’s how important you are. Being the set piece in this chess board, you are always followed by people along with their questions which makes you realize the responsibility you hold to answer them accordingly. Balancing people can be one
Tips to new PR Professionals Read More »
There are so many ways to write a press release. So many tips, so many do’s and don\’ts that can confuse even an industry veteran. In my experience of 20 plus years, reading a press release of a journalist and writing one for a journalist later in my life, I have these points to offer:
Tips for Writing an Effective Press Release Read More »
It is believed that there is a crisis unfolding every single day somewhere in the world. Crisis management is an activity we hope we will never need and yet like the fire extinguishers in every nook and corner of an office, a ready to use crisis plan needs to be in place during an emergency.
How to Prevent a Crisis from Escalating Read More »
We have always been in awe of journalists like doctors and lawyers and detectives, they hold a position that is beyond reach and comprehension at least in the pre-social media days. Today, the world has shrunk drastically, communication wise (not earth mass) and it is easier to reach out to Journalists, share your ideas, stories,
Easy ways to Connect and Engage with Journalists Read More »
Herb Schmertz is lauded as the man who invented “Modern PR. He has been a towering personality in the world of PR and led public relations at Mobil Corporation in the 1970’s and 80’s. He was extremely skilled at handling good and bad publicity and is much looked up to for the astute way he
Herb Schmertz: The man who invented “Modern PR” Read More »
When you become a thought leader, you don’t have to really go around seeking publicity, the media will make a beeline to meet you and seek your views. However, becoming a thought leader is not that simple, it’s something that calls for a well-planned and executed strategy. Working on it with a passion and integrity
Be a thought leader and let the media follow you! Read More »
It’s no secret that print is on the decline while viewership of video is growing. When it comes to news, the ‘instant gratification’ of live video streaming content and the feeling of watching news unfold with your own eyes can’t be matched by print. After print, people were talking about the digital wave but now
Why you should try Video PR? Read More »
