There were 291.6 million smartphone users in India towards the end of 2017. This number is expected to touch 800 million by the end of 2021. Naturally, today, the number of people seeking information on their mobile is growing in leaps and bounds. Here’s how you can take advantage of this growing trend.
Make sure your site is mobile friendly
Today, sites have become responsive, in simple terms, this just means that the sites have different versions for different devices such as smartphones, tablets and laptops. A mobile-friendly site will go a long way in attracting visitors.
Use Google Maps to advantage
Google Maps is a very useful application that can help clients find your business with ease. Many people these days have become avid users of this app and it works as a great promotional tool too. Google Local offers you the facility to add information about your business such as a business description logo, website url, photos and the hours you are open. Always phrase your content correctly so that this will attract potential customers to your website or business.
Go in for QR codes
You must have seen many businesses making use of these in their ads, business cards and other promotional material. Take advantage of this promotional method, it can help you reach lots of prospects. All you need to do is create your QR code and place it on your business cards, posters , ads, flyers and so on. On scanning it, lead them to your website, a promotional video and so on.
Facebook is used by one-third of users on their mobiles. So make sure that the content you post is mobile-friendly and keep images small so that they download fast. Also make sure that your social media page leads them to a mobile-friendly site. It helps to find influencers who could enhance your brand image in a positive way. Since social media influencers have a large following, you will reach them all quickly. It helps you make announcements and also react swiftly to any negative news that might be spreading.
Live blogging on Facebook and other platforms during events can generate quite a lot of eyeballs. It also helps even those who are unable to physically come to the event get a glimpse of it.
The key to successful mobile messaging is to keep it short and sweet. Alternatively, images can be used. The buzzword is keeping your target audience engaged with interesting messages that grab attention. You can also use info-graphics and videos to simply and concisely convey information. People are catching up with news on the go, so make it eye-catching and easily digestible.