Influencer – Digital PR

Why Use Influencers In PR?

These days a word that’s much in vogue is ‘influencers’.  Who are these influencers? To put this simply, they are people who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position, or relationship. For instance, fashion bloggers have greater influence over buyers than even A-list celebrities. We talk …

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